{"id":599,"date":"2022-09-29T17:47:22","date_gmt":"2022-09-29T15:47:22","guid":{"rendered":"https:\/\/brno.wordcamp.org\/2022\/?post_type=wcb_session&#038;p=599"},"modified":"2022-10-04T15:35:10","modified_gmt":"2022-10-04T13:35:10","slug":"jak-premyslet-nad-tvorbou-obsahu","status":"publish","type":"wcb_session","link":"https:\/\/brno.wordcamp.org\/2022\/session\/jak-premyslet-nad-tvorbou-obsahu\/","title":{"rendered":"Copywriting: Jak p\u0159em\u00fd\u0161let nad tvorbou obsahu?"},"content":{"rendered":"\n<p>Postavit web je jedna v\u011bc \u2013 zam\u011b\u0159\u00edte se na nejlep\u0161\u00ed technologick\u00e9 metody, pluginy, hosting atd. Jen\u017ee co na n\u011bj pak d\u00e1t za obsah? A to tak, aby d\u00e1val smysl a m\u011bl pokud mo\u017eno prodejn\u00ed n\u00e1dech nebo hardsellov\u00fd tah na konverzi? To u\u017e je v\u011bc jin\u00e1.&nbsp;<br>A pr\u00e1v\u011b proto by v\u00e1s m\u011bla zaj\u00edmat \u00favodn\u00ed p\u0159edn\u00e1\u0161ka na\u0161eho brn\u011bnsk\u00e9ho WordCampu, kde promluv\u00ed zku\u0161en\u00ed texta\u0159i z <a href=\"http:\/\/brandcopy.cz\">BrandCopy.cz<\/a>, kte\u0159\u00ed spojuj\u00ed brandbuilding s&nbsp;copywritingem pro dosa\u017een\u00ed je\u0161t\u011b lep\u0161\u00ed komunikace.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" \/>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-597 wcb_speaker type-wcb_speaker status-publish has-post-thumbnail hentry wcb_speaker_group-copywritting\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><figure style=\"width:256px;height:256px;\" class=\"wp-block-wordcamp-avatar\"><a href=\"https:\/\/brno.wordcamp.org\/2022\/speaker\/david-ryvola\/\"><img loading=\"lazy\" decoding=\"async\" width=\"171\" height=\"256\" src=\"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/David-Ryvola.png?fit=171%2C256&amp;ssl=1\" class=\"attachment-256x256 size-256x256 wp-post-image\" alt=\"David Ryvola\" srcset=\"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/David-Ryvola.png?w=312&amp;ssl=1 312w, https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/David-Ryvola.png?resize=200%2C300&amp;ssl=1 200w\" sizes=\"auto, (max-width: 171px) 100vw, 171px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><h2 class=\"wp-block-post-title\">David Ryvola<\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">David se psan\u00ed v\u011bnuje u\u017e od 15 let, kdy za\u010d\u00ednal jako redaktor na po\u010d\u00edta\u010dov\u00fdch port\u00e1lech pcporadenstvi.cz a cdr.cz. Pot\u00e9 se za\u010dal pln\u011b v\u011bnovat copywritingu ve firm\u011b AXA a\u00a0n\u00e1sledn\u011b intern\u00edm copy t\u00fdmu \u010cSOB. Nyn\u00ed pom\u00e1h\u00e1 firm\u00e1m \u010di men\u0161\u00edm projekt\u016fm pod zna\u010dkou BrandCopy.cz, kterou s Petrem zalo\u017eil. Ve voln\u00e9m \u010dase brnk\u00e1 na\u00a0kytaru, boxuje anebo si r\u00e1d zahraje<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/brno.wordcamp.org\/2022\/speaker\/david-ryvola\/\">V\u00edce  o \u0159e\u010dn\u00edkovi<\/a><\/p><\/div><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-592 wcb_speaker type-wcb_speaker status-publish has-post-thumbnail hentry wcb_speaker_group-copywritting\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><figure style=\"width:256px;height:256px;\" class=\"wp-block-wordcamp-avatar\"><a href=\"https:\/\/brno.wordcamp.org\/2022\/speaker\/petr-silhavy\/\"><img loading=\"lazy\" decoding=\"async\" width=\"170\" height=\"256\" src=\"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/Petr-Silhavy.png?fit=170%2C256&amp;ssl=1\" class=\"attachment-256x256 size-256x256 wp-post-image\" alt=\"Petr \u0160ilhav\u00fd\" srcset=\"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/Petr-Silhavy.png?w=297&amp;ssl=1 297w, https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/Petr-Silhavy.png?resize=199%2C300&amp;ssl=1 199w\" sizes=\"auto, (max-width: 170px) 100vw, 170px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><h2 class=\"wp-block-post-title\">Petr \u0160ilhav\u00fd<\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Nad\u0161enec do p\u0159\u00edb\u011bh\u016f v\u0161eho druhu, sb\u011bratel knih, informac\u00ed a zn\u011bj\u00edc\u00edch slov &amp; fr\u00e1z\u00ed. P\u0159i psan\u00ed se v\u017edy p\u00edd\u00ed po kontextu a texty pro klienty lad\u00ed do detailu. Sv\u00fdm umem r\u00e1d p\u0159isp\u00edv\u00e1 projekt\u016fm, kter\u00e9 maj\u00ed co d\u00e1t.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/brno.wordcamp.org\/2022\/speaker\/petr-silhavy\/\">V\u00edce  o \u0159e\u010dn\u00edkovi<\/a><\/p><\/div><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Postavit web je jedna v\u011bc \u2013 zam\u011b\u0159\u00edte se na nejlep\u0161\u00ed technologick\u00e9 metody, pluginy, hosting atd. Jen\u017ee co na n\u011bj pak d\u00e1t za obsah? A to tak, aby d\u00e1val smysl a m\u011bl pokud mo\u017eno prodejn\u00ed n\u00e1dech nebo hardsellov\u00fd tah na konverzi? To u\u017e je v\u011bc jin\u00e1.&nbsp;A pr\u00e1v\u011b proto by v\u00e1s m\u011bla zaj\u00edmat \u00favodn\u00ed p\u0159edn\u00e1\u0161ka na\u0161eho brn\u011bnsk\u00e9ho [&hellip;]<\/p>\n","protected":false},"author":18732906,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1666422000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[],"footnotes":""},"session_track":[],"session_category":[],"class_list":["post-599","wcb_session","type-wcb_session","status-publish","hentry"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"22. 10. 2022","time":"09:00"},"session_speakers":[],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/users\/18732906"}],"version-history":[{"count":2,"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/599\/revisions"}],"predecessor-version":[{"id":629,"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/599\/revisions\/629"}],"wp:attachment":[{"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/media?parent=599"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/session_track?post=599"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/session_category?post=599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}