{"id":569,"date":"2022-09-29T17:03:20","date_gmt":"2022-09-29T15:03:20","guid":{"rendered":"https:\/\/brno.wordcamp.org\/2022\/?post_type=wcb_session&#038;p=569"},"modified":"2022-09-29T19:42:34","modified_gmt":"2022-09-29T17:42:34","slug":"ga4","status":"publish","type":"wcb_session","link":"https:\/\/brno.wordcamp.org\/2022\/session\/ga4\/","title":{"rendered":"Google Analytics 4"},"content":{"rendered":"\n<p>Universal Analytics kon\u010d\u00ed, co p\u0159inesou GA4? P\u0159ij\u010fte se pobavit o pl\u00e1novan\u00fdch zm\u011bn\u00e1ch a o tom, jak se s nimi vypo\u0159\u00e1dat a z\u00e1rove\u0148 si zachovat vnit\u0159n\u00ed klid. Promluv\u00ed ti nejpovolan\u011bj\u0161\u00ed.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSeGxKRwPxYU-hu7U_hkLoWZtUnTh1YEXcSrDIDfmxeUDvYBJQ\/viewform\" style=\"background-color:#138dee\" target=\"_blank\" rel=\"noreferrer noopener\">Dejte \u0159e\u010dn\u00edk\u016fm v\u011bd\u011bt, co by v\u00e1s zaj\u00edmalo<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" \/>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-566 wcb_speaker type-wcb_speaker status-publish has-post-thumbnail hentry wcb_speaker_group-ga4\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><figure style=\"width:256px;height:256px;\" class=\"wp-block-wordcamp-avatar\"><a href=\"https:\/\/brno.wordcamp.org\/2022\/speaker\/aneta-hejnova\/\"><img loading=\"lazy\" decoding=\"async\" width=\"191\" height=\"256\" src=\"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/aneta-hejnova-google-analytics.jpg?fit=191%2C256&amp;ssl=1\" class=\"attachment-256x256 size-256x256 wp-post-image\" alt=\"Aneta Hejnov\u00e1\" srcset=\"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/aneta-hejnova-google-analytics.jpg?w=488&amp;ssl=1 488w, https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/aneta-hejnova-google-analytics.jpg?resize=224%2C300&amp;ssl=1 224w\" sizes=\"auto, (max-width: 191px) 100vw, 191px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><h2 class=\"wp-block-post-title\">Aneta Hejnov\u00e1<\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Z kreativn\u00ed nad\u0161enkyn\u011b, blogerky a specialistky na reklamy na soci\u00e1ln\u00edch s\u00edt\u00edch se nakonec vyklubala profesion\u00e1ln\u00ed webov\u00e1 analyti\u010dka \u2013 Aneta Hejnov\u00e1. Dnes m\u00e1 za sebou mnoho projekt\u016f a \u0161kolen\u00ed, ve kter\u00fdch se specializuje pr\u00e1v\u011b na GA4. Aneta m\u00e1 v mal\u00ed\u010dku nejen nastavov\u00e1n\u00ed GA4 a Google Tag Manageru, ale tak\u00e9 strategick\u00e9 vyhodnocov\u00e1n\u00ed dat a nasazov\u00e1n\u00ed skript\u016f. D\u00edky<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/brno.wordcamp.org\/2022\/speaker\/aneta-hejnova\/\">V\u00edce  o \u0159e\u010dn\u00edkovi<\/a><\/p><\/div><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-563 wcb_speaker type-wcb_speaker status-publish has-post-thumbnail hentry wcb_speaker_group-ga4\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><figure style=\"width:256px;height:256px;\" class=\"wp-block-wordcamp-avatar\"><a href=\"https:\/\/brno.wordcamp.org\/2022\/speaker\/jan-tichy\/\"><img loading=\"lazy\" decoding=\"async\" width=\"171\" height=\"256\" src=\"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/tichy-google-trainer-768x1152-1.jpg?fit=171%2C256&amp;ssl=1\" class=\"attachment-256x256 size-256x256 wp-post-image\" alt=\"Jan Tich\u00fd\" srcset=\"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/tichy-google-trainer-768x1152-1.jpg?w=768&amp;ssl=1 768w, https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/tichy-google-trainer-768x1152-1.jpg?resize=200%2C300&amp;ssl=1 200w, https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/tichy-google-trainer-768x1152-1.jpg?resize=683%2C1024&amp;ssl=1 683w\" sizes=\"auto, (max-width: 171px) 100vw, 171px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><h2 class=\"wp-block-post-title\">Jan Tich\u00fd<\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Jan Tich\u00fd pat\u0159\u00ed mezi \u010deskou \u0161pi\u010dku online market\u00e9r\u016f a datov\u00fdch analytik\u016f. Je spoluvlastn\u00edkem agentury Taste, kde je odpov\u011bdn\u00fd za strategick\u00fd, produktov\u00fd a znalostn\u00ed rozvoj. Na sv\u00fdch \u0161kolen\u00edch se zab\u00fdv\u00e1 hlavn\u011b smyslupln\u00fdm propojov\u00e1n\u00edm r\u016fzn\u00fdch oblast\u00ed internetov\u00e9ho marketingu, cross-channel strategiemi, webovou a datovou analytikou, business intelligence a data science.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/brno.wordcamp.org\/2022\/speaker\/jan-tichy\/\">V\u00edce  o \u0159e\u010dn\u00edkovi<\/a><\/p><\/div><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Universal Analytics kon\u010d\u00ed, co p\u0159inesou GA4? P\u0159ij\u010fte se pobavit o pl\u00e1novan\u00fdch zm\u011bn\u00e1ch a o tom, jak se s nimi vypo\u0159\u00e1dat a z\u00e1rove\u0148 si zachovat vnit\u0159n\u00ed klid. Promluv\u00ed ti nejpovolan\u011bj\u0161\u00ed.<\/p>\n","protected":false},"author":18732906,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1666449900,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[],"footnotes":""},"session_track":[],"session_category":[1079857],"class_list":["post-569","wcb_session","type-wcb_session","status-publish","hentry","wcb_session_category-prednaska"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"22. 10. 2022","time":"16:45"},"session_speakers":[],"session_cats_rendered":"P\u0159edn\u00e1\u0161ka","_links":{"self":[{"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/users\/18732906"}],"version-history":[{"count":3,"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/569\/revisions"}],"predecessor-version":[{"id":602,"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/569\/revisions\/602"}],"wp:attachment":[{"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/media?parent=569"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/session_track?post=569"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/session_category?post=569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}