{"id":498,"date":"2022-09-28T10:43:34","date_gmt":"2022-09-28T08:43:34","guid":{"rendered":"https:\/\/brno.wordcamp.org\/2022\/?post_type=wcb_session&#038;p=498"},"modified":"2022-09-28T10:47:56","modified_gmt":"2022-09-28T08:47:56","slug":"seo","status":"publish","type":"wcb_session","link":"https:\/\/brno.wordcamp.org\/2022\/session\/seo\/","title":{"rendered":"SEO"},"content":{"rendered":"\n<p>Nov\u00e9 updaty vyhled\u00e1vac\u00edch agloritm\u016f, zm\u011bny v Search Console, nov\u00e9 WordPress pluginy, aktualizace t\u011bch st\u00e1vaj\u00edc\u00edch\u2026 to v\u0161e jsou v\u00fdzvy s kter\u00fdmi je t\u0159eba dr\u017eet krok.&nbsp;<\/p>\n\n\n\n<p>Tak\u00e9 v\u00e1m p\u0159ijde, \u017ee na b\u011b\u017en\u00e9ho vlastn\u00edka webu je to trochu moc, a p\u0159em\u00fd\u0161l\u00edte, co je vlastn\u011b opravdu d\u016fle\u017eit\u00e9? Nebo jste naopak SEO specialista, kter\u00fd krok dr\u017e\u00ed s lehkost\u00ed, ale zaj\u00edmaj\u00ed ho pokro\u010dil\u00e9 probl\u00e9my a jejich \u0159e\u0161en\u00ed?<\/p>\n\n\n\n<p>Tak jako tak \u2013 SEO panelov\u00e1 diskuze na leto\u0161n\u00edm WordCampu bude p\u0159esn\u011b pro v\u00e1s.<\/p>\n\n\n\n<p>Povedlo se n\u00e1m dostat k jednomu stolu \u0161pi\u010dky ve sv\u00fdch oborech, p\u0159i\u010dem\u017e ka\u017ed\u00fd vid\u00ed SEO ze sv\u00e9ho \u00fahlu pohledu. To je ide\u00e1ln\u00ed p\u0159edpoklad jednak pro nabitou diskuzi, ale tak\u00e9 pro zodpov\u011bzen\u00ed jak\u00fdchkoliv va\u0161ich ot\u00e1zek.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/forms.gle\/jsmU2Ty3xJsXCjAH6\" style=\"background-color:#138dee\" target=\"_blank\" rel=\"noreferrer noopener\">Vyberte SEO t\u00e9mata<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" \/>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-499 wcb_speaker type-wcb_speaker status-publish has-post-thumbnail hentry wcb_speaker_group-seo\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><figure style=\"width:256px;height:256px;\" class=\"wp-block-wordcamp-avatar\"><a href=\"https:\/\/brno.wordcamp.org\/2022\/speaker\/filip-podstavec\/\"><img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/podstavec.jpg?fit=256%2C256&amp;ssl=1\" class=\"attachment-256x256 size-256x256 wp-post-image\" alt=\"Filip Podstavec\" srcset=\"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/podstavec.jpg?w=394&amp;ssl=1 394w, https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/podstavec.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/podstavec.jpg?resize=150%2C150&amp;ssl=1 150w\" sizes=\"auto, (max-width: 256px) 100vw, 256px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><h2 class=\"wp-block-post-title\">Filip Podstavec<\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Filip je zakladatelem a CEO Marketing Mineru. Je p\u0159edn\u00edm odborn\u00edkem v \u010cesku na linkbuilding a t\u011b\u017eko byste hledali v\u0161estran\u011bj\u0161\u00edho SEO specialistu.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/brno.wordcamp.org\/2022\/speaker\/filip-podstavec\/\">V\u00edce  o \u0159e\u010dn\u00edkovi<\/a><\/p><\/div><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-512 wcb_speaker type-wcb_speaker status-publish has-post-thumbnail hentry wcb_speaker_group-seo\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><figure style=\"width:256px;height:256px;\" class=\"wp-block-wordcamp-avatar\"><a href=\"https:\/\/brno.wordcamp.org\/2022\/speaker\/martin-matejka\/\"><img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/matejka.jpg?fit=256%2C256&amp;ssl=1\" class=\"attachment-256x256 size-256x256 wp-post-image\" alt=\"Martin Mat\u011bjka\" srcset=\"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/matejka.jpg?w=500&amp;ssl=1 500w, https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/matejka.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/matejka.jpg?resize=150%2C150&amp;ssl=1 150w\" sizes=\"auto, (max-width: 256px) 100vw, 256px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><h2 class=\"wp-block-post-title\">Martin Mat\u011bjka<\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Martin je ost\u0159\u00edlen\u00fd SEO generalista, kter\u00fd v oboru p\u016fsob\u00ed p\u0159es 18 let. Za tu dobu si pro\u0161el snad v\u0161\u00edm \u2013 od obchodn\u00edka p\u0159es \u0159editele agenturn\u00ed SEO divize. Vede n\u011bkolik vlastn\u00edch e-shop\u016f (NaRybolov.cz) a ve voln\u00e9m \u010dase r\u00e1d vyt\u00e1hne kolo nebo nazuje b\u011b\u017eeck\u00e9 boty.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/brno.wordcamp.org\/2022\/speaker\/martin-matejka\/\">V\u00edce  o \u0159e\u010dn\u00edkovi<\/a><\/p><\/div><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-515 wcb_speaker type-wcb_speaker status-publish has-post-thumbnail hentry wcb_speaker_group-seo\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><figure style=\"width:256px;height:256px;\" class=\"wp-block-wordcamp-avatar\"><a href=\"https:\/\/brno.wordcamp.org\/2022\/speaker\/pavel-senkapoun\/\"><img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/senkapoun.jpeg?fit=256%2C256&amp;ssl=1\" class=\"attachment-256x256 size-256x256 wp-post-image\" alt=\"Pavel \u0160enkapoun\" srcset=\"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/senkapoun.jpeg?w=342&amp;ssl=1 342w, https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/senkapoun.jpeg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/senkapoun.jpeg?resize=150%2C150&amp;ssl=1 150w\" sizes=\"auto, (max-width: 256px) 100vw, 256px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><h2 class=\"wp-block-post-title\">Pavel \u0160enkapoun<\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Pavel je kreativec, p\u00edsni\u010dk\u00e1\u0159, region\u00e1ln\u00ed b\u00e1sn\u00edk a autor \u00fasp\u011b\u0161n\u00e9ho blogu Nejlep\u0161\u00ed copywriter. Vede tak\u00e9 kreativn\u00ed agenturu pod zna\u010dkou Logos a pro radost publikuje texty a p\u00edsn\u011b pod sv\u00fdm pseudonymem Leo Pank \u0160evelpuna.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/brno.wordcamp.org\/2022\/speaker\/pavel-senkapoun\/\">V\u00edce  o \u0159e\u010dn\u00edkovi<\/a><\/p><\/div><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-518 wcb_speaker type-wcb_speaker status-publish has-post-thumbnail hentry wcb_speaker_group-seo\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><figure style=\"width:256px;height:256px;\" class=\"wp-block-wordcamp-avatar\"><a href=\"https:\/\/brno.wordcamp.org\/2022\/speaker\/vlada-smitka\/\"><img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/smitka.jpeg?fit=256%2C256&amp;ssl=1\" class=\"attachment-256x256 size-256x256 wp-post-image\" alt=\"Vl\u00e1\u010fa Smitka\" srcset=\"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/smitka.jpeg?w=450&amp;ssl=1 450w, https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/smitka.jpeg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/smitka.jpeg?resize=150%2C150&amp;ssl=1 150w\" sizes=\"auto, (max-width: 256px) 100vw, 256px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><h2 class=\"wp-block-post-title\">Vl\u00e1\u010fa Smitka<\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Vl\u00e1\u010fa je st\u00e1lic\u00ed \u010desk\u00e9 WordPress komunity, p\u0159i\u010dem\u017e byste v t\u00e9to oblasti t\u011b\u017eko hledali ot\u00e1zku, s kterou by si nev\u011bd\u011bl rady. V SEO panelu bude zastupovat v\u00fdvoj\u00e1\u0159e a vn\u00e1\u0161et zaj\u00edmav\u00e9 technick\u00e9 podn\u011bty. Ve voln\u00e9m \u010dase r\u00e1d kut\u00ed.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/brno.wordcamp.org\/2022\/speaker\/vlada-smitka\/\">V\u00edce  o \u0159e\u010dn\u00edkovi<\/a><\/p><\/div><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nov\u00e9 updaty vyhled\u00e1vac\u00edch agloritm\u016f, zm\u011bny v Search Console, nov\u00e9 WordPress pluginy, aktualizace t\u011bch st\u00e1vaj\u00edc\u00edch\u2026 to v\u0161e jsou v\u00fdzvy s kter\u00fdmi je t\u0159eba dr\u017eet krok.&nbsp; Tak\u00e9 v\u00e1m p\u0159ijde, \u017ee na b\u011b\u017en\u00e9ho vlastn\u00edka webu je to trochu moc, a p\u0159em\u00fd\u0161l\u00edte, co je vlastn\u011b opravdu d\u016fle\u017eit\u00e9? Nebo jste naopak SEO specialista, kter\u00fd krok dr\u017e\u00ed s lehkost\u00ed, ale zaj\u00edmaj\u00ed [&hellip;]<\/p>\n","protected":false},"author":14626832,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1666445400,"_wcpt_session_duration":3600,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[],"footnotes":""},"session_track":[],"session_category":[1079854],"class_list":["post-498","wcb_session","type-wcb_session","status-publish","hentry","wcb_session_category-panelova-diskuse"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"22. 10. 2022","time":"15:30"},"session_speakers":[],"session_cats_rendered":"Panelov\u00e1 diskuse","_links":{"self":[{"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/users\/14626832"}],"version-history":[{"count":4,"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/498\/revisions"}],"predecessor-version":[{"id":511,"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/498\/revisions\/511"}],"wp:attachment":[{"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/media?parent=498"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/session_track?post=498"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/session_category?post=498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}