{"id":952,"date":"2022-11-07T15:33:09","date_gmt":"2022-11-07T14:33:09","guid":{"rendered":"https:\/\/brno.wordcamp.org\/2022\/?p=952"},"modified":"2022-11-07T15:43:03","modified_gmt":"2022-11-07T14:43:03","slug":"ux-je-o-tom-usnadnit-lidem-zivot","status":"publish","type":"post","link":"https:\/\/brno.wordcamp.org\/2022\/ux-je-o-tom-usnadnit-lidem-zivot\/","title":{"rendered":"UX je o tom usnadnit lidem \u017eivot\u2026 a z\u00e1rove\u0148 pomoci podnik\u00e1n\u00ed"},"content":{"rendered":"\n<p>UX je jako soudnost. \u010c\u00edm m\u00e9n\u011b si mysl\u00edte, \u017ee ji pot\u0159ebujete, t\u00edm v\u00edce v\u00e1m pravd\u011bpodobn\u011b sch\u00e1z\u00ed.<\/p>\n\n\n\n<p>Nicm\u00e9n\u011b, t\u00edm v\u011bt\u0161\u00ed benefity m\u016f\u017eete z\u00edskat, kdy\u017e se UX za\u010dnete v\u011bnovat.<\/p>\n\n\n\n<p>A jak podtrhla i leto\u0161n\u00ed panelov\u00e1 diskuze nabit\u00e1 odborn\u00edky, dobr\u00e9 UX v\u00e1m m\u016f\u017ee <strong>u\u0161et\u0159it spoustu pen\u011bz, \u010dasu<\/strong> i <strong>nerv\u016f.<\/strong><\/p>\n\n\n\n<p>Jen tomu mus\u00edte j\u00edt naproti a m\u00edt UX na mysli a (alespo\u0148 tro\u0161ku) se mu v\u011bnovat.<\/p>\n\n\n\n<p>UX nen\u00ed raketov\u00e1 v\u011bda. <strong>UX je konstantn\u00ed snaha usnad\u0148ovat lidem \u017eivot<\/strong>.<\/p>\n\n\n\n<p>Jenom\u017ee, abyste toho mohli doc\u00edlit, jak se \u0159e\u010dn\u00edci shodli, budete si muset u\u0161pinit ruce a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zji\u0161\u0165ovat, jak\u00e1 byla <strong>cesta z\u00e1kazn\u00edka<\/strong> a <strong>celkov\u00e1 zku\u0161enost<\/strong> s va\u0161\u00edm brandem,<\/li>\n\n\n\n<li><strong>vyhodnocovat data,<\/strong> abyste z\u00edskali agregovan\u011bj\u0161\u00ed pohled,<\/li>\n\n\n\n<li>sledovat, jak lid\u00e9 ****s va\u0161\u00edm <strong>produktem interaguj\u00ed<\/strong>,<\/li>\n\n\n\n<li>a <strong>pt\u00e1t se<\/strong> jich, co si o produktu mysl\u00ed.<\/li>\n<\/ul>\n\n\n\n<p>Jin\u00fdmi slovy: <strong>Pro dobr\u00e9 UX mus\u00edte m\u00edt kontakt s realitou<\/strong>.<\/p>\n\n\n\n<p>Poj\u010fme se pod\u00edvat na soubor praktick\u00fdch tip\u016f, ale i zm\u011bny v p\u0159em\u00fd\u0161len\u00ed, kter\u00e9 mi leto\u0161n\u00ed UX panel p\u0159inesl.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Marek \u010cevel\u00ed\u010dek<\/strong>: Co se v\u00e1m stalo, \u017ee pot\u0159ebujete redesignovat web?<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Mus\u00edte naj\u00edt \u00fazk\u00e9 hrdlo. Tam to za\u010d\u00edn\u00e1. V\u017edy n\u011bjak\u00e9 je a dokud jej nenajdete, neposunete se d\u00e1le.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>UX mus\u00ed m\u00edt d\u016fvod<\/strong>. Z\u00e1kazn\u00edk mus\u00ed v\u011bd\u011bt, pro\u010d se do UX pou\u0161t\u00ed a mus\u00ed to v\u011bd\u011bt i designer.<\/p>\n\n\n\n<p><strong>Z\u00e1kladem<\/strong> ka\u017ed\u00e9 \u00fasp\u011b\u0161n\u00e9 spolupr\u00e1ce je tedy dob\u0159e <strong>definovan\u00e9 zad\u00e1n\u00ed, nastaven\u00ed o\u010dek\u00e1v\u00e1n\u00ed a rozsah zak\u00e1zky<\/strong>.<\/p>\n\n\n\n<p>Podcenit tento krok se v\u0159ele nevypl\u00e1c\u00ed.<\/p>\n\n\n\n<p>Proto Marek v\u0159ele doporu\u010duje <strong>za\u010d\u00edt design briefem<\/strong>, souborem ot\u00e1zek, kter\u00e9 na za\u010d\u00e1tku zpracovatel polo\u017e\u00ed zadavateli, aby si ujasnil, o jak\u00fd projekt jde a co je c\u00edlem spole\u010dn\u00e9 snahy.<\/p>\n\n\n\n<p>Jakmile designer rozum\u00ed zad\u00e1n\u00ed, \u010dasto za\u010d\u00edn\u00e1 p\u00e1tr\u00e1n\u00ed. <strong>P\u00e1tr\u00e1n\u00ed po \u00fazk\u00e9m hrdle.<\/strong><\/p>\n\n\n\n<p>Mus\u00edte zjistit, <strong>kde vznik\u00e1 v procesu konverze t\u0159en\u00ed<\/strong> a n\u00e1sledn\u011b vymyslet, jak jej odstranit.<\/p>\n\n\n\n<p>D\u00edky specifi\u010dnosti jednotliv\u00fdch projekt\u016f <strong>je t\u011b\u017ek\u00e9 p\u0159edem odhadnout, kolik n\u011bco zabere<\/strong> <strong>nebo bude st\u00e1t<\/strong>. Nicm\u00e9n\u011b, <strong>\u017e\u00edt s ur\u010ditou m\u00edrou nejistoty a flexibility<\/strong> v\u00e1m \u010dasto <strong>umo\u017en\u00ed dostat ze slu\u017eeb dan\u00e9ho UX design\u00e9ra maximum<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3 praktick\u00e9 tipy z Markova pov\u00edd\u00e1n\u00ed<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1\ufe0f\u20e3 <strong>Dobr\u00e9 zad\u00e1n\u00ed<\/strong> je z\u00e1kladem \u00fasp\u011bchu, a to jak pro zadavatele, tak i zpracovatele. Nepodce\u0148ujte jej.<\/li>\n\n\n\n<li>2\ufe0f\u20e3 <strong>Spr\u00e1vn\u00e9 ot\u00e1zky<\/strong> mus\u00ed m\u00edt UX designer, <strong>jak na u\u017eivatele, tak i na zadavatele<\/strong> a intern\u00ed t\u00fdm.<\/li>\n\n\n\n<li>3\ufe0f\u20e3 Nejefektivn\u011bj\u0161\u00ed je pracovat <strong>kontinu\u00e1ln\u011b a v <a href=\"https:\/\/www.vojtechbruk.cz\/iterace\/\">iterac\u00edch<\/a><\/strong>. <strong>Najdeme \u00fazk\u00e9 hrdlo \u2014&gt; oprav\u00edme jej \u2014&gt; vznikne t\u0159en\u00ed jinde \u2014&gt; zam\u011b\u0159\u00edme se na n\u011bj<\/strong>\u2026 UX je dlouhodob\u00e1 \u010dinnost, nikoliv sn\u011bzen\u00ed hamburgeru.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 Pokud se chcete od Marka nachyt\u0159it je\u0161t\u011b v\u00edce, sledujte jej na <a href=\"https:\/\/www.linkedin.com\/in\/marek-cevelicek\/\">LinkedIn<\/a> a <a href=\"https:\/\/medium.com\/@mcevel\">Medium<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>David Ko\u010d\u00ed<\/strong> &#8211; \u201cD\u00edvejte se na spr\u00e1vn\u00e9 metriky, nesledujte slep\u011b konverzn\u00ed pom\u011br, ale celkov\u00fd p\u0159\u00ednos businessu\u201d.<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Pochopen\u00edm podnik\u00e1n\u00ed to za\u010d\u00edn\u00e1<\/h3>\n\n\n\n<p>David klade spole\u010dn\u011b s Markem <strong>ob\u0159\u00ed d\u016fraz na za\u010d\u00e1tek spolupr\u00e1ce<\/strong> a dob\u0159e v\u00ed pro\u010d. Jeho prvn\u00ed ot\u00e1zky na klienta obsahuj\u00ed 20\u2013\u206030 str\u00e1nek ot\u00e1zek, kter\u00e9 mu pom\u00e1haj\u00ed pochopit fungov\u00e1n\u00ed dan\u00e9 firmy. Nejv\u00edce ho zaj\u00edmaj\u00ed obavy, rozhodovac\u00ed proces a motivace z\u00e1kazn\u00edk\u016f, konkurence, nejprod\u00e1van\u011bj\u0161\u00ed a obchodn\u011b nejd\u016fle\u017eit\u011bj\u0161\u00ed produkty\/slu\u017eby.<\/p>\n\n\n\n<p>\ud83d\udc49\ud83c\udffb&nbsp;Pokud chcete nahl\u00e9dnout do ot\u00e1zek, napi\u0161te Davidovi na <a href=\"mailto:info@davidkoci.cz\">info@davidkoci.cz<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u011b\u0159en\u00ed a stanoven\u00ed spr\u00e1vn\u00fdch metrik<\/h3>\n\n\n\n<p>\u010cast\u00fd probl\u00e9m je, \u017ee firmy nem\u011b\u0159\u00ed a nevyhodnocuj\u00ed, co\u017e je cesta do pekel. V\u017edy, ne\u017e se do n\u011b\u010deho pust\u00edte, vyberte si smysluplnou metriku\/ky, p\u0159es kter\u00e9 budete posuzovat \u00fasp\u011bch.<\/p>\n\n\n\n<p>\u010casto se up\u00edn\u00e1 pozornost pouze na konverzn\u00ed pom\u011br. Tato metrika nemus\u00ed b\u00fdt \u0161patn\u00e1, ale je pot\u0159eba sledovat i celkov\u00fd p\u0159\u00ednos podnik\u00e1n\u00ed. Pokud chcete zv\u00fd\u0161it pouze konverzn\u00ed pom\u011br, dejte slevu na cel\u00fd sortiment nebo dopravu zdarma na v\u0161e. Konverzn\u00ed pom\u011br ur\u010dit\u011b zv\u00fd\u0161\u00edte, v\u00fdsledky firmy, ale pravd\u011bpodobn\u011b ne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zam\u011b\u0159en\u00ed se na priority<\/h3>\n\n\n\n<p>Dal\u0161\u00edm neduhem je v\u011bnov\u00e1n\u00ed zbyte\u010dn\u00e9 pozornosti str\u00e1nk\u00e1m a \u010d\u00e1stem webu, kter\u00e9 maj\u00ed businessov\u011b zanedbateln\u00fd p\u0159\u00ednos a nav\u0161t\u011bvuje je minimum u\u017eivatel\u016f. Tyto str\u00e1nky maj\u00ed na webu ur\u010dit\u011b sv\u00e9 opodstatn\u011bn\u00ed, ale ned\u00e1v\u00e1 smysl se jim v\u011bnovat prioritn\u011b.<\/p>\n\n\n\n<p>Zde se typicky za\u010d\u00edn\u00e1 pohledem do Google Analytics. Jin\u00fdmi slovy, <strong>pokud chcete UX na steroidech, spojte je s daty<\/strong>.<\/p>\n\n\n\n<p>Mimo z\u00e1kladn\u00ed pohled do webov\u00e9 analytiky je v Google Analytics u v\u011bt\u0161\u00edch web\u016f (typicky e-shop\u016f) \u0161ikovn\u00e1 funkce \u201cContent Grouping\u201d. Na e-shopech b\u00fdv\u00e1 tis\u00edce URL adres, a pokud byste cht\u011bli analyzovat ka\u017edou zvl\u00e1\u0161\u0165, daleko se nedostanete a pr\u00e1v\u011b zde p\u0159ich\u00e1z\u00ed \u201cContent Grouping\u201d vhod.<\/p>\n\n\n\n<p>Pom\u00e1h\u00e1 seskupit obsah dle typov\u00fdch str\u00e1nek (detailu produktu, kategorie, \u010dl\u00e1nku na blogu, apod\u2026) a vyhodnocuje jej dle seskupen\u00fdch dat. Snadno tak zjist\u00edte, odkud lid\u00e9 nap\u0159\u00edklad p\u0159id\u00e1vaj\u00ed produkty do ko\u0161\u00edku (z na\u0161ept\u00e1va\u010de, detailu produktu \u010di kategorie?) a m\u016f\u017eete se zam\u011b\u0159it na str\u00e1nky, kter\u00e9 tak maj\u00ed nejv\u011bt\u0161\u00ed p\u0159\u00ednos.<\/p>\n\n\n\n<p>Na p\u0159\u00edkladu n\u00ed\u017ee je vid\u011bt, \u017ee zam\u011b\u0159ovat p\u0159\u00edli\u0161nou pozornost na detail produktu nebo Homepage ned\u00e1v\u00e1 smysl, alespo\u0148 ne na za\u010d\u00e1tku.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/11\/xxx.jpeg?resize=485%2C413&#038;ssl=1\" alt=\"\" class=\"wp-image-962\" width=\"485\" height=\"413\" srcset=\"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/11\/xxx.jpeg?w=970&amp;ssl=1 970w, https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/11\/xxx.jpeg?resize=300%2C255&amp;ssl=1 300w, https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/11\/xxx.jpeg?resize=768%2C654&amp;ssl=1 768w, https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/11\/xxx.jpeg?resize=352%2C300&amp;ssl=1 352w\" sizes=\"auto, (max-width: 485px) 100vw, 485px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Nezapomenout na kvalitativn\u00ed data<\/h3>\n\n\n\n<p>By\u0165 <strong>David akcentuje d\u016fle\u017eitost kvantitativn\u00edch<\/strong> metrik a dat, ned\u00e1 dopustit ani na <strong>data<\/strong> <strong>kvalitativn\u00ed, typicky rozhovory<\/strong>.<\/p>\n\n\n\n<p><em>Na projektu velk\u00e9 mezin\u00e1rodn\u00ed univerzity byl zadavatel p\u0159esv\u011bd\u010den, \u017ee na str\u00e1nk\u00e1ch mus\u00ed b\u00fdt podrobn\u00e9 sylaby p\u0159edm\u011bt\u016f a n\u00e1pl\u0148 studia. <strong>M\u011bl dojem, \u017ee lid\u00e9 se rozhoduj\u00ed pro \u0161kolu podle<\/strong>:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>odbornosti,<\/em><\/li>\n\n\n\n<li><em>n\u00e1pln\u011b hodin,<\/em><\/li>\n\n\n\n<li><em>i jednotliv\u00fdch u\u010ditel\u016f.<\/em><\/li>\n<\/ul>\n\n\n\n<p><em>David v\u0161ak provedl s\u00e9rii rozhovor\u016f se studenty a zjistil, \u017ee:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>studenty p\u0159edev\u0161\u00edm zaj\u00edm\u00e1, <strong>jak\u00fd je \u017eivot v Praze,<\/strong><\/em><\/li>\n\n\n\n<li><em>jeliko\u017e jde \u010dasto o zahrani\u010dn\u00ed studenty, velk\u00fdm faktorem je, <strong>zda jim a jejich rodi\u010d\u016fm p\u0159ijde lokalita univerzity bezpe\u010dn\u00e1,<\/strong><\/em><\/li>\n\n\n\n<li><em>univerzitu vyb\u00edraj\u00ed do velk\u00e9 m\u00edry <strong>rodi\u010de student\u016f,<\/strong> a ti maj\u00ed na rozd\u00edl od sv\u00fdch ratolest\u00ed, o ide\u00e1ln\u00ed \u0161kole \u010dasto <strong>odli\u0161n\u00e9 p\u0159edstavy.<\/strong><\/em><\/li>\n<\/ul>\n\n\n\n<p>David tak za 10 hodin pr\u00e1ce dok\u00e1zal <strong>zajistit data<\/strong>, kter\u00e1 celkovou komunikaci posunula \u00fapln\u011b <strong>jin\u00fdm sm\u011brem<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nevym\u00fd\u0161let znovu kolo<\/h3>\n\n\n\n<p>V neposledn\u00ed \u0159ad\u011b pak David kladl div\u00e1k\u016fm na srdce, aby <strong>znovu nevym\u00fd\u0161leli kolo<\/strong>. \u010casto na projektech opravuje po\u0159\u00e1d ty stejn\u00e9 z\u00e1kladn\u00ed chyby, ne\u017e se m\u016f\u017ee pustit do hlub\u0161\u00ed optimalizace.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad, pokud m\u00e1 drtiv\u00e1 v\u011bt\u0161ina stejn\u00fd objedn\u00e1vkov\u00fd proces (typicky 3 krokov\u00fd) a vy nem\u00e1te \u017e\u00e1dn\u00e1 data, nesna\u017ete se u takto zab\u011bhl\u00e9ho standardu vym\u00fd\u0161let velkou revoluci, jen proto\u017ee chcete m\u00edt na webu n\u011bco unik\u00e1tn\u00edho a jinak ne\u017e v\u011bt\u0161ina trhu.<\/p>\n\n\n\n<p>U z\u00e1kladn\u00edch funkc\u00ed se <strong>dr\u017ete se toho, co funguje (best practices). \u010cas a prost\u0159edky sp\u00ed\u0161e v\u011bnujte na v\u00fdzkum a pozn\u00e1v\u00e1n\u00ed pot\u0159eb va\u0161\u00ed c\u00edlovky.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3 praktick\u00e9 tipy z Davidova pov\u00edd\u00e1n\u00ed<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1\ufe0f\u20e3 Nepou\u017e\u00edvejte proto-persony, kter\u00e9 jsou \u010dasto vymy\u0161len\u00e9 a datov\u011b nepodlo\u017een\u00e9. M\u00edsto person sp\u00ed\u0161e pou\u017e\u00edvejte <a href=\"https:\/\/www.strategyzer.com\/canvas\/value-proposition-canvas\">Value proposition canvas<\/a> (VPC), jeho\u017e v\u00fdstupy maj\u00ed \u010dasto mnohem v\u011bt\u0161\u00ed praktick\u00e9 uplatn\u011bn\u00ed.<\/li>\n\n\n\n<li>2\ufe0f\u20e3 Nau\u010dte se rutinn\u011b pou\u017e\u00edvat webovou analytiku a obohatit va\u0161i (UX) praxi o jej\u00ed v\u00fdstupy.<\/li>\n\n\n\n<li>3\ufe0f\u20e3 V\u017edy si ujasn\u011bte, <strong>PRO\u010c<\/strong> danou v\u011bc d\u011bl\u00e1te, jak\u00fd je k\u00fd\u017een\u00fd v\u00fdsledek a s jakou metrikou n\u00e1m m\u00e1 zm\u011bna pomoct. Pokud n\u011bkdo chce redesign webu, v\u017edy se ptejte pro\u010d. Co n\u00e1m to m\u00e1 vy\u0159e\u0161it?<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 Pokud chcete Davidovu expertizu vyu\u017e\u00edt, nev\u00e1hejte jej <a href=\"https:\/\/www.davidkoci.cz\/\">kontaktovat<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Honza Pobo\u0159il<\/strong> &#8211; Pokud jste se ji\u017e dlouho nebavili s va\u0161imi re\u00e1ln\u00fdmi z\u00e1kazn\u00edky, rychle to napravte<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Dosahovat lok\u00e1ln\u00edch maxim je d\u016fle\u017eit\u00e9, nezav\u00edrejte v\u0161ak kv\u016fli tomu o\u010di p\u0159ed maximy glob\u00e1ln\u00edmi.<\/p>\n<\/blockquote>\n\n\n\n<p>Honza se shodl s ostatn\u00edmi a kladl div\u00e1k\u016fm na srdce, jak <strong>stra\u0161n\u011b d\u016fle\u017eit\u00e9 je m\u00edt dobr\u00fd <a href=\"https:\/\/www.qdesigners.co\/blog\/design-brief-jak-napsat-dobre-zadani\">design brief<\/a><\/strong> (zad\u00e1n\u00ed projektu).<\/p>\n\n\n\n<p>Proto\u017ee <strong>podle \u0161patn\u00e9 mapy je t\u011b\u017ek\u00e9 doj\u00edt na spr\u00e1vn\u00e9 m\u00edsto.<\/strong><\/p>\n\n\n\n<p>Tak\u00e9 je siln\u00fdm proponentem <strong>kontaktu s re\u00e1ln\u00fdmi u\u017eivateli<\/strong>. A aby byli tv\u016frci v <strong>\u010dast\u00e9m, a pokud mo\u017eno, intenzivn\u00edm kontaktu se sv\u00fdmi<\/strong> (klidn\u011b budouc\u00edmi) <strong>u\u017eivateli.<\/strong> To ****vid\u00ed jako jednu z nejv\u00edce efektivn\u00edch a z\u00e1rove\u0148 podce\u0148ovan\u00fdch UX praktik.<\/p>\n\n\n\n<p>Proto\u017ee od stolu p\u0159edem nevymysl\u00edte, na jak\u00e9 probl\u00e9my lid\u00e9 <strong>naraz\u00ed p\u0159i pou\u017e\u00edv\u00e1n\u00ed va\u0161eho produktu<\/strong>.<\/p>\n\n\n\n<p><strong>Testov\u00e1n\u00ed<\/strong> m\u016f\u017ee b\u00fdt klidn\u011b <strong>minimalistick\u00e9, guerrilov\u00e9, nebo s neoptim\u00e1ln\u00ed skupinou<\/strong>\u2026 M\u011blo by v\u0161ak <strong>p\u0159edev\u0161\u00edm b\u00fdt<\/strong>. Ide\u00e1ln\u011b <strong>pravideln\u011b<\/strong>.<\/p>\n\n\n\n<p>P\u0159e\u010dt\u011bte si tak\u00e9 knihy od <a href=\"https:\/\/sensible.com\/\">Steva Kruga<\/a>, ty v\u00e1m rozhodn\u011b do za\u010d\u00e1tku budou skv\u011blou podporou.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3 praktick\u00e9 tipy z Honzova pov\u00edd\u00e1n\u00ed<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1\ufe0f\u20e3 <strong>Testujte, testujte, testujte<\/strong>. Klidn\u011b n\u00edzkorozpo\u010dtov\u011b, na neoptim\u00e1ln\u00ed c\u00edlovce, v neoptim\u00e1ln\u00edch podm\u00ednk\u00e1ch\u2026, hlavn\u011b bu\u010fte v kontaktu s re\u00e1ln\u00fdmi lidmi.<\/li>\n\n\n\n<li>2\ufe0f\u20e3 Za\u0159i\u010fte, aby se <strong>v\u00fdsledky test\u016f dostaly ke kl\u00ed\u010dov\u00fdm lidem (i v\u00fdvoj\u00e1\u0159\u016fm),<\/strong> a ti by m\u011bli opravdu pochopit, jak\u00e1 je realita v pou\u017e\u00edv\u00e1n\u00ed va\u0161eho produktu.<\/li>\n\n\n\n<li>3\ufe0f\u20e3 <strong>Neust\u00e1le se vzd\u011bl\u00e1vejte<\/strong>. Knihy jsou dobr\u00fdm startem, nicm\u00e9n\u011b, UX je opravdu komplexn\u00ed obor a dost mohou pomoci i konference a r\u016fzn\u00e9 komunitn\u00ed akce.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 Pokud chcete v\u011bd\u011bt v\u00edce, m\u016f\u017eete Honzu <a href=\"https:\/\/honza.poboril.cz\/\">kontaktovat<\/a>, nebo se s n\u00edm potkat na <a href=\"https:\/\/realuxcamp.com\/\">Real UX campu<\/a>, kter\u00fd po\u0159\u00e1d\u00e1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Jakub Kantor<\/strong> &#8211; \u0160patn\u00e9 UX m\u016f\u017ee u\u0161kodit zna\u010dce, pokud v\u0161ak m\u00e1te \u0161patnou zna\u010dku, tak v\u00e1s ani nejlep\u0161\u00ed UX nezachr\u00e1n\u00ed<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>I kdy\u017e nev\u00edte, jakou zku\u0161enost z\u00e1kazn\u00edci maj\u00ed s va\u0161\u00ed zna\u010dkou, bu\u010fte si jist\u00ed, \u017ee oni to v\u011bd\u00ed.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Pro\u010d je UX sou\u010d\u00e1st\u00ed brandingu?<\/strong><\/p>\n\n\n\n<p>Proto\u017ee branding je z velk\u00e9 \u010d\u00e1sti o zkoum\u00e1n\u00ed cesty z\u00e1kazn\u00edka, u kter\u00e9 jsou d\u016fle\u017eit\u00e9 <strong>emoce, vn\u00edm\u00e1n\u00ed zna\u010dky<\/strong> a v&nbsp;neposledn\u00ed \u0159ad\u011b <strong>funk\u010dnost a pochopitelnost<\/strong>, kterou si lid\u00e9 odn\u00e1\u0161\u00ed p\u0159i n\u00e1v\u0161t\u011bv\u011b webu nebo e-shopu.<\/p>\n\n\n\n<p>Na posledn\u00ed zm\u00edn\u011bn\u00e9 prvky ma <strong>UX ob\u0159\u00ed vliv<\/strong>.<\/p>\n\n\n\n<p><strong>UX a BX byste tedy m\u011bli \u0159e\u0161it u ka\u017ed\u00e9ho kontaktn\u00edho bodu zna\u010dky<\/strong> (touchpoints). Ono toti\u017e takov\u00e9 \u0161patn\u00e9 UX m\u016f\u017ee ovlivnit z\u00e1\u017eitek z&nbsp;cel\u00e9 zna\u010dky.<\/p>\n\n\n\n<p><strong>Sami to zn\u00e1te, ne?<\/strong><\/p>\n\n\n\n<p>Chcete si pohodln\u011b nakoupit z&nbsp;mobilu a pak v\u00e1m v\u0161e okolo h\u00e1z\u00ed klacky pod nohy. Tohle vlastn\u011b nikdo nechce, ale p\u0159esto se to po\u0159\u00e1d d\u011bje. A to nejen na va\u0161em webu, ale i p\u0159i slu\u017eb\u00e1ch. I tam lze naj\u00edt UX a BX.<\/p>\n\n\n\n<p><strong>Pracujte s daty<\/strong>, <strong>zkoumejte chov\u00e1n\u00ed sv\u00fdch z\u00e1kazn\u00edk\u016f<\/strong>, <strong>zeptejte se jich jak se c\u00edt\u00ed<\/strong>, prost\u011b si ud\u011blejte tu p\u0159\u00edpravu p\u0159edt\u00edm, ne\u017e se do n\u011b\u010deho pust\u00edte.<\/p>\n\n\n\n<p>Vyplat\u00ed se v\u00e1m to!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3 praktick\u00e9 tipy z Jakubova pov\u00edd\u00e1n\u00ed<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1\ufe0f\u20e3 <strong>P\u0159em\u00fd\u0161lejte o cel\u00e9 cest\u011b z\u00e1kazn\u00edka,<\/strong> nejen z marketingov\u00e9ho pohledu, ale tak\u00e9 <strong>z pohledu UX a BX.<\/strong><\/li>\n\n\n\n<li>2\ufe0f\u20e3 <strong>Pokud \u0159e\u0161\u00edte UX,<\/strong> ujist\u011bte se, \u017ee <strong>BX tak\u00e9 nez\u016fstane<\/strong> nikdy v pozad\u00ed.<\/li>\n\n\n\n<li>3\ufe0f\u20e3 Pravideln\u011b <strong>zji\u0161\u0165ujte, jak lid\u00e9 va\u0161i zna\u010dku vn\u00edmaj\u00ed a jak\u00e9 si s n\u00ed spojuj\u00ed z\u00e1\u017eitky.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 Pokud byste ocenili praktickou pomoc p\u0159\u00edmo od zdroje, pod\u00edvejte se na <a href=\"https:\/\/www.kantorgraphics.cz\/sluzby\/\">slu\u017eby, kter\u00e9 Jakub nab\u00edz\u00ed<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/11\/Untitled-design-57.png?resize=250%2C250&#038;ssl=1\" alt=\"\" class=\"wp-image-954\" srcset=\"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/11\/Untitled-design-57.png?w=250&amp;ssl=1 250w, https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/11\/Untitled-design-57.png?resize=150%2C150&amp;ssl=1 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Marek \u010cevel\u00ed\u010dek<\/strong><\/h3>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/navolnenoze.cz\/prezentace\/marek-cevelicek\/\" target=\"_blank\">Marek<\/a>&nbsp;je&nbsp;UX design\u00e9r, kter\u00fd zlep\u0161uje digit\u00e1ln\u00ed aplikace, aby se lidem l\u00e9pe pou\u017e\u00edvaly a majitel\u016fm v\u00edce vyd\u011bl\u00e1valy. V referenc\u00edch m\u00e1 Kooperativu nebo MEGAKNIHY, p\u0159i\u010dem\u017e je \u010dlenem asociace UX design\u00e9r\u016f. Z\u00e1rove\u0148 p\u0159isp\u00edv\u00e1 a \u00fa\u010dastn\u00ed se sraz\u016f UX komunity a mentoruje UX design\u00e9ry.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/11\/Untitled-design-54.png?resize=250%2C250&#038;ssl=1\" alt=\"\" class=\"wp-image-955\" srcset=\"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/11\/Untitled-design-54.png?w=250&amp;ssl=1 250w, https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/11\/Untitled-design-54.png?resize=150%2C150&amp;ssl=1 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>David Ko\u010d\u00ed<\/strong><\/h3>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.davidkoci.cz\/\" target=\"_blank\">David<\/a>&nbsp;je odborn\u00edk na UX a optimalizaci konverzn\u00edho pom\u011bru. Zvy\u0161uje obchodn\u00ed v\u00fdkonnost webov\u00fdch projekt\u016f, p\u0159i\u010dem\u017e ji\u017e 11 let s\u00e1m \u00fasp\u011b\u0161n\u011b provozuje sv\u016fj e-shop&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/rigalli.cz\/\" target=\"_blank\">Rigalli.cz<\/a>. V prvn\u00ed \u0159ad\u011b p\u0159em\u00fd\u0161l\u00ed jako podnikatel, a\u017e pot\u00e9 jako design\u00e9r. A i d\u00edky tomu je \u010dasto ozna\u010dovan\u00fd za vych\u00e1zej\u00edc\u00ed hv\u011bzdu \u010desk\u00e9ho UX.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/11\/Untitled-design-55.png?resize=250%2C250&#038;ssl=1\" alt=\"\" class=\"wp-image-956\" srcset=\"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/11\/Untitled-design-55.png?w=250&amp;ssl=1 250w, https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/11\/Untitled-design-55.png?resize=150%2C150&amp;ssl=1 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Honza Pobo\u0159il<\/strong><\/strong><\/h3>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/honza.poboril.cz\/\" target=\"_blank\">Honza<\/a> je full-stack v\u00fdvoj\u00e1\u0159.&nbsp;Stav\u00ed weby, aplikace, e-shopy nebo propojuje existuj\u00edc\u00ed aplikace. Pou\u017e\u00edv\u00e1 \u0161irokou paletu technologick\u00fdch \u0159e\u0161en\u00ed (od&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.drupal.org\/\" target=\"_blank\">Drupalu<\/a> po no-code na back-endu a&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/nuxtjs.org\/\" target=\"_blank\">Nuxt (Vue)<\/a> na front-endu). Mimo jin\u00e9 pracoval pro \u010ceskou televizi, \u010cesk\u00fd rozhlas nebo Pam\u011b\u0165 n\u00e1roda. Spolu s t\u00edm tak\u00e9 po\u0159\u00e1d\u00e1&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/realuxcamp.com\/\" target=\"_blank\">RealUXCamp<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/11\/Untitled-design-56.png?resize=250%2C250&#038;ssl=1\" alt=\"\" class=\"wp-image-957\" srcset=\"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/11\/Untitled-design-56.png?w=250&amp;ssl=1 250w, https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/11\/Untitled-design-56.png?resize=150%2C150&amp;ssl=1 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Jakub Kantor<\/strong><\/strong><\/h3>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/jakubkantor.cz\/\" target=\"_blank\">Jakub<\/a> je odborn\u00edkem na zna\u010dky a branding. V\u00ed, \u017ee \u00fasp\u011b\u0161n\u00e1 zna\u010dka se nerod\u00ed p\u0159es noc. V\u00fdsledky jeho vytrval\u00e9 pr\u00e1ce jsou zna\u010dky, kter\u00fdm lid\u00e9 v\u011b\u0159\u00ed a maj\u00ed m\u011b\u0159iteln\u00fd obchodn\u00ed r\u016fst. Z\u00e1rove\u0148 je spoluautorem podcastu&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/open.spotify.com\/show\/7tdf5CZtwRSbbn6rGXjKrd\" target=\"_blank\">Brandhunters<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Report z ostatn\u00edch panel\u016f<\/h2>\n\n\n\n<p><a href=\"https:\/\/brno.wordcamp.org\/2022\/seo-neni-o-klicovce\/\" data-type=\"post\" data-id=\"902\">SEO nen\u00ed o kl\u00ed\u010dovce<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Celkov\u00e9 reporty z WordCamp Brno 2022<\/h2>\n\n\n\n<p>\ud83d\udc49 <strong><a href=\"https:\/\/www.maxiorel.cz\/probehl-wordcamp-brno-2022-trocha-wordpressu-spousta-webariny\">Trocha WordPressu, spousta weba\u0159iny &#8211; report z Jan Polzera z webu Maxiorel<\/a><\/strong><\/p>\n\n\n\n<p><em>\u010cl\u00e1nek p\u016fvodn\u011b vy\u0161el u m\u011b na <a href=\"https:\/\/www.vojtechbruk.cz\/seo-neni-o-klicovce\">blogu<\/a>, za korekturu mockr\u00e1t d\u00edky <a href=\"https:\/\/www.linkedin.com\/in\/iveta-zlatn%C3%AD%C4%8Dkov%C3%A1-874879162\/\">Ivet\u011b Zlatn\u00ed\u010dkov\u00e9<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>UX je jako soudnost. \u010c\u00edm m\u00e9n\u011b si mysl\u00edte, \u017ee ji pot\u0159ebujete, t\u00edm v\u00edce v\u00e1m pravd\u011bpodobn\u011b sch\u00e1z\u00ed.<\/p>\n","protected":false},"author":18732906,"featured_media":953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/10\/WordCamp-Brno-2022-Slides.png?fit=2500%2C1406&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/posts\/952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/users\/18732906"}],"replies":[{"embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/comments?post=952"}],"version-history":[{"count":5,"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/posts\/952\/revisions"}],"predecessor-version":[{"id":963,"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/posts\/952\/revisions\/963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/media\/953"}],"wp:attachment":[{"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/media?parent=952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/categories?post=952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/tags?post=952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}