{"id":902,"date":"2022-10-25T12:19:40","date_gmt":"2022-10-25T10:19:40","guid":{"rendered":"https:\/\/brno.wordcamp.org\/2022\/?p=902"},"modified":"2022-10-25T12:28:16","modified_gmt":"2022-10-25T10:28:16","slug":"seo-neni-o-klicovce","status":"publish","type":"post","link":"https:\/\/brno.wordcamp.org\/2022\/seo-neni-o-klicovce\/","title":{"rendered":"SEO nen\u00ed o kl\u00ed\u010dovce, SEO je o tom j\u00edt lidem naproti"},"content":{"rendered":"\n<p>T\u011b\u017ek\u00e9 v\u00e1hy SEO sv\u011bta nezklamaly a p\u0159inesly tipy, kter\u00e9 v 5 let zastaral\u00e9m SEO e-booku va\u0161\u00ed obl\u00edben\u00e9 agentury opravdu nenajdete.<\/p>\n\n\n\n<p><strong>SEO nen\u00ed o vyhled\u00e1va\u010d\u00edch, SEO je o tom, aby v\u00e1s na\u0161li. Kdekoliv.<\/strong><\/p>\n\n\n\n<p>Tato my\u0161lenka byla \u010dervenou nit\u00ed cel\u00e9 debaty.<\/p>\n\n\n\n<p><strong>A co to vlastn\u011b znamen\u00e1?<\/strong><\/p>\n\n\n\n<p>SEO dalece p\u0159esahuje vyhled\u00e1va\u010d Google, a to nap\u0159\u00edklad na platform\u00e1ch jako:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>obr\u00e1zkov\u00e9 vyhled\u00e1v\u00e1n\u00ed,<\/li>\n\n\n\n<li>Google mapy,<\/li>\n\n\n\n<li>Pinterest,<\/li>\n\n\n\n<li>YouTube,<\/li>\n\n\n\n<li>TikTok\u2026<\/li>\n<\/ul>\n\n\n\n<p>Mohou \u010dasto nab\u00edzet mnohem n\u00ed\u017ee vis\u00edc\u00ed \u0161\u0165avnat\u00e9 ovoce, kter\u00e9 jen \u010dek\u00e1, ne\u017e jej sesb\u00edr\u00e1te.<\/p>\n\n\n\n<p>To se v\u0161ak \u010dasto ned\u011bje.<\/p>\n\n\n\n<p><strong>Pro\u010d?<\/strong><\/p>\n\n\n\n<p>Proto\u017ee anal\u00fdza kl\u00ed\u010dov\u00fdch slov (stejn\u011b jako jak\u00e1koliv anal\u00fdza) je dobr\u00fd z\u00e1klad, nicm\u00e9n\u011b pokud exekutiva pokulh\u00e1v\u00e1, k ni\u010demu dobr\u00e9mu v\u00e1m nebude.<\/p>\n\n\n\n<p>A <strong>v SEO, podobn\u011b jako ve v\u011bt\u0161in\u011b obor\u016f, je exekutiva v\u0161e<\/strong>. 100 Anal\u00fdz v\u00e1m m\u016f\u017ee le\u017eet pod stolem, ale dokud s nimi n\u011bco neud\u011bl\u00e1te, stoj\u00edte na m\u00edst\u011b.<\/p>\n\n\n\n<p>Nicm\u00e9n\u011b hodn\u011b firem a lid\u00ed se dle toho st\u00e1le nechov\u00e1. Co\u017e v\u00e1m otv\u00edr\u00e1 mo\u017enost vyu\u017e\u00edt <strong>\u0159ady p\u0159\u00edle\u017eitost\u00ed<\/strong>.<\/p>\n\n\n\n<p>Na to, jak to m\u016f\u017ee vypadat v praxi, se m\u016f\u017eete pod\u00edvat v r\u00e1mci <strong>nejlep\u0161\u00edch tip\u016f<\/strong>, kter\u00e9 si z v\u00fdstup\u016f dan\u00fdch \u0159e\u010dn\u00edk\u016f odn\u00e1\u0161\u00edm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Filip Podstavec: <strong>SEO nen\u00ed o vyhled\u00e1va\u010d\u00edch, SEO je o tom, aby v\u00e1s na\u0161li<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>SEO specialista v\u00ed, jak\u00e9 jsou zdroje, kter\u00e9 v\u00e1m mohou p\u0159iv\u00e1d\u011bt organickou n\u00e1v\u0161t\u011bvnost a jak funguj\u00ed.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>SEO h\u0159i\u0161t\u011b<\/strong> je extr\u00e9mn\u011b zaj\u00edmav\u00e9 p\u0159edev\u0161\u00edm z d\u016fvodu, \u017ee je <strong>mnohem v\u011bt\u0161\u00ed<\/strong> a zaj\u00edmav\u011bj\u0161\u00ed <strong>ne\u017e si lid\u00e9<\/strong>, v\u010detn\u011b \u0159ady SEO specialist\u016f, <strong>uv\u011bdomuj\u00ed<\/strong>.<\/p>\n\n\n\n<p><em>P\u0159edstavte si, \u017ee m\u00e1te st\u00e1nek s brambor\u00e1ky. Zat\u00edmco v\u011bt\u0161ina koleg\u016f rozbila stan na n\u00e1m\u011bst\u00ed na v\u00e1no\u010dn\u00edch trz\u00edch a konkuruj\u00ed si p\u0159edev\u0161\u00edm vzhledem st\u00e1nku, vy se vyd\u00e1te p\u0159ed kostel, kde je zrovna 350 lid\u00ed na druh\u00e9 adventn\u00ed m\u0161i.<\/em><\/p>\n\n\n\n<p><em>Po skon\u010den\u00ed se vyhrnou ven, cht\u011bj\u00ed si pov\u00eddat, je jim zima a maj\u00ed hlad.<\/em><\/p>\n\n\n\n<p><em>A v\u00e1\u0161 st\u00e1nek s hork\u00fdmi brambor\u00e1ky je na dan\u00e9m m\u00edst\u011b jedin\u00fd zp\u016fsob, jak vy\u0159e\u0161it hned dva z t\u011bchto probl\u00e9m\u016f (hlad a zimu).<\/em><\/p>\n\n\n\n<p><em>Hodinu v kuse se nezastav\u00edte a nav\u00edc si m\u016f\u017eete \u0159\u00edci t\u00e9m\u011b\u0159 jakoukoliv cenu a v\u00e1\u0161 v\u00fdrobek m\u016f\u017ee b\u00fdt t\u00e9m\u011b\u0159 jakkoliv (ne)dobr\u00fd.<\/em><\/p>\n\n\n\n<p><em>Jste tam jedin\u00ed, a to vyd\u00e1 za v\u0161e ostatn\u00ed.<\/em><\/p>\n\n\n\n<p><strong>Nemus\u00edte sout\u011b\u017eit s ostatn\u00edmi pouze tam, kde ji\u017e funguj\u00ed. Mus\u00edte b\u00fdt tam, kde v\u00e1s hled\u00e1 va\u0161e c\u00edlovka a za\u0159\u00eddit, aby v\u00e1s na dan\u00e9m m\u00edst\u011b mohla naj\u00edt<\/strong>.<\/p>\n\n\n\n<p>To si z Filipovy p\u0159edn\u00e1\u0161ky odn\u00e1\u0161\u00edm p\u0159edev\u0161\u00edm.<\/p>\n\n\n\n<p>Nicm\u00e9n\u011b Filip zm\u00ednil i \u0159adu praktick\u00fdch rad, p\u0159i\u010dem\u017e n\u00ed\u017ee najdete 3, kter\u00e9 mi utkv\u011bly nejv\u00edce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3 praktick\u00e9 tipy z Filipova pov\u00edd\u00e1n\u00ed:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1\ufe0f\u20e3 <strong>Otev\u0159ete si <a href=\"https:\/\/trends.google.com\/trends\/?geo=CZ\">Google Trends<\/a><\/strong>, pod\u00edvejte se ka\u017ed\u00fdch p\u00e1r dn\u00ed na kl\u00ed\u010dov\u00e1 slova ve va\u0161em oboru, a jestli zachyt\u00edte n\u011bco smyslupln\u00e9ho, nov\u011b hledan\u00e9ho (Trends zobrazuj\u00ed v sekci \u201cSouvisej\u00edc\u00ed dotazy\u201d), napi\u0161te o tom \u010dl\u00e1nek. Na nov\u011b hledan\u00e9 dotazy je v\u011bt\u0161inou nulov\u00e1 konkurence.<\/li>\n\n\n\n<li>2\ufe0f\u20e3 Sb\u00edrejte <strong>n\u00edzko vis\u00edc\u00ed ovoce<\/strong>, to m\u016f\u017ee \u010dasto spo\u010d\u00edvat, \u017ee pracujete na SEO tam, kde jej ostatn\u00ed ned\u011blaj\u00ed (soci\u00e1ln\u00ed s\u00edt\u011b, mapy, vyhled\u00e1v\u00e1n\u00ed firem, vide\u00ed,\u2026)<\/li>\n\n\n\n<li>3\ufe0f\u20e3 Budujte <a href=\"https:\/\/ahrefs.com\/blog\/topical-authority\/\">topical authority<\/a>, tvo\u0159te <a href=\"https:\/\/www.vojtechbruk.cz\/content-hub\/\">content huby<\/a> a <strong>vyhodnocujte va\u0161e snahy na pen\u00edze, nikoliv na pocity<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 Pokud si chcete p\u0159enesen\u00ed t\u011bchto rad do praxe usnadnit, nev\u00e1hejte vyu\u017e\u00edt <a href=\"https:\/\/www.marketingminer.com\/\">Marketing Miner<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Martin Mat\u011bjka &#8211; SEO je \u0159emeslo, nikoliv akademick\u00e1 disputace<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Funguj\u00edc\u00ed SEO je bez \u0159\u00e1dn\u00e9 a pravideln\u00e9 exekutivy jen vlhk\u00fd sen va\u0161eho marketingov\u00e9ho odd\u011blen\u00ed.<\/p>\n<\/blockquote>\n\n\n\n<p>Za 18 let se Martin v oblasti SEO potkal t\u00e9m\u011b\u0159 se v\u0161\u00edm.<\/p>\n\n\n\n<p>Je v\u0161ak smutn\u00e9, a\u017e zar\u00e1\u017eej\u00edc\u00ed, \u017ee s n\u011bkter\u00fdmi probl\u00e9my se setk\u00e1v\u00e1 st\u00e1le dokola:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nevhodn\u011b zapracovan\u00e1 kl\u00ed\u010dov\u00e1 slova do architektury webu <strong>&#8211; prost\u011b na webu neexistuj\u00ed relevantn\u00ed vstupn\u00ed str\u00e1nky pro \u0159adu dotaz\u016f. A nebo kdy\u017e existuj\u00ed, jmenuj\u00ed se \u00fapln\u011b jinak, ne\u017e jak je lid\u00e9 re\u00e1ln\u011b hledaj\u00ed.<\/strong><\/li>\n\n\n\n<li><em>SEO specialist\u00e9<\/em>, kte\u0159\u00ed po\u0161lou <strong>anal\u00fdzu kl\u00ed\u010dov\u00fdch slov<\/strong> <strong>a t\u00edm jejich pr\u00e1ce<\/strong> (stejn\u011b jako zadavatelova) <strong>kon\u010d\u00ed. Je to velmi \u010dast\u00e9, a chod\u00ed za n\u00edm pak klienti, \u017ee u\u017e <em>kl\u00ed\u010dovku<\/em> maj\u00ed, ale pot\u0159ebuj\u00ed poradit, co s n\u00ed d\u00e1l.<\/strong><\/li>\n\n\n\n<li><strong>Chyb\u011bj\u00edc\u00ed procesy a pravideln\u00e1 SEO exekutiva.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>To je na jednu stranu ohromn\u00e1 \u0161koda, na druhou to op\u011bt vytv\u00e1\u0159\u00ed prostor p\u0159\u00edle\u017eitost\u00ed, kam se m\u016f\u017eete s va\u0161\u00edm projektem nahrnout.<\/p>\n\n\n\n<p><strong>SEO nen\u00ed popkorn<\/strong>.<\/p>\n\n\n\n<p>Nen\u00ed rychl\u00e9, levn\u00e9 a ani jej neud\u011bl\u00e1te v mikrovlnce\u2026<\/p>\n\n\n\n<p>Pokud ho v\u0161ak berete v\u00e1\u017en\u011b a budete se SEO aktivit\u00e1m v\u011bnovat na pravideln\u00e9 b\u00e1zi, tak i pom\u011brn\u011b jednoduch\u00fdmi v\u011bcmi m\u016f\u017eete p\u0159esko\u010dit mnohem v\u011bt\u0161\u00ed mno\u017estv\u00ed konkurence, ne\u017e byste \u010dekali.<\/p>\n\n\n\n<p>D\u016fle\u017eit\u00e9 je vytrvat. V\u011b\u0159it tomu, \u017ee to, co v r\u00e1mci SEO d\u011bl\u00e1te, d\u011bl\u00e1te pro sv\u00e9 n\u00e1v\u0161t\u011bvn\u00edky. <strong>SEO nen\u00ed nic jin\u00e9ho ne\u017e postupn\u00e9 zlep\u0161ov\u00e1n\u00ed webu<\/strong>. A to maj\u00ed r\u00e1di jak lid\u00e9, tak vyhled\u00e1va\u010de.<\/p>\n\n\n\n<p><strong>A co mohou b\u00fdt prvn\u00ed kroky k tomuto c\u00edli?<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3 praktick\u00e9 tipy z Martinova pov\u00edd\u00e1n\u00ed<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1\ufe0f\u20e3 Na jedno <strong>kl\u00ed\u010dov\u00e9 slovo\/fr\u00e1zi jedna vstupn\u00ed str\u00e1nka<\/strong>! To je zlat\u00e9 pravidlo, kter\u00e9ho by se m\u011bli v\u0161ichni dr\u017eet.<\/li>\n\n\n\n<li>2\ufe0f\u20e3 <strong>Pokud nem\u00e1te k SEO anal\u00fdze pl\u00e1n a kroky, jak ji uv\u00e9st do praxe, rychle to napravte.<\/strong> Pokud jste firma zave\u010fte standardn\u00ed procesy (tzv <a href=\"https:\/\/ahrefs.com\/blog\/seo-sops\/\">SOP<\/a>s) a pravideln\u011b kontrolujte, \u017ee se dan\u00e9 SEO kroky opravdu d\u011bj\u00ed.<\/li>\n\n\n\n<li>3\ufe0f\u20e3 V\u0161e, co pro v\u00e1\u0161 web d\u011bl\u00e1te (a\u0165 u\u017e p\u0159\u00edmo na n\u011bm, nebo mimo n\u011bj) d\u011bl\u00e1te proto, abyste sv\u00fdm z\u00e1kazn\u00edk\u016fm usnadnili cestu &#8211; poradili, nasm\u011brovali, usnadnili v\u00fdb\u011br \u2026<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 Pokud si chcete Martinovu expert\u00edzu vyzkou\u0161et v praxi, pod\u00edvejte se na jeho <a href=\"https:\/\/www.martinmatejka.cz\/sluzby\/\">slu\u017eby<\/a> nebo si s n\u00edm t\u0159eba zajd\u011bte na <a href=\"https:\/\/seorande.cz\/\">SEO rande<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pavel \u0160enkapoun \u2013 Drzost a pokora je dokonal\u00fd SEO mix<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Nejlep\u0161\u00ed copywriter jste vy.<\/p>\n<\/blockquote>\n\n\n\n<p>Tato citace nen\u00ed jen schovan\u00fdm odkazem na <a href=\"https:\/\/nejlepsicopywriter.cz\/\">Pavlovy str\u00e1nky<\/a>. Tato citace odkazuje je\u0161t\u011b k n\u011b\u010demu mnohem d\u016fle\u017eit\u011bj\u0161\u00edmu.<\/p>\n\n\n\n<p>Nikdo nezn\u00e1 va\u0161e publikum tak dob\u0159e jako vy.<\/p>\n\n\n\n<p>A m\u016f\u017eete toho vyu\u017e\u00edt.<\/p>\n\n\n\n<p>Pavel toho nap\u0159\u00edklad vyu\u017eil naps\u00e1n\u00edm \u010dl\u00e1nku <a href=\"https:\/\/nejlepsicopywriter.cz\/10-jazykovych-jevu-ktere-vas-presvedci-ze-cesky-mozna-zas-az-tak-perfektne-neumite\/\">10 jazykov\u00fdch jev\u016f, kter\u00e9 v\u00e1s p\u0159esv\u011bd\u010d\u00ed, \u017ee \u010desky mo\u017en\u00e1 zas a\u017e tak perfektn\u011b neum\u00edte<\/a>, kter\u00fd b\u011bhem n\u011bkolika let nasb\u00edral statis\u00edce zhl\u00e9dnut\u00ed a byl sd\u00edlen i Robertem Z\u00e1rubou.<\/p>\n\n\n\n<p><strong>Jak se mu to povedlo?<\/strong><\/p>\n\n\n\n<p>T\u011b\u017eko \u0159\u00edci.<\/p>\n\n\n\n<p>Rozhodn\u011b ale nebylo ke \u0161kod\u011b, \u017ee Pavel:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zn\u00e1 sv\u00e9 siln\u00e9 str\u00e1nky,<\/li>\n\n\n\n<li>neboj\u00ed se brnknout lidem na ego,<\/li>\n\n\n\n<li>a zn\u00e1 sv\u00e9 publikum i lidi, ke kter\u00fdm mluv\u00ed.<\/li>\n<\/ul>\n\n\n\n<p>Kdy\u017e si pak v\u0161iml n\u011bjak\u00e9ho aktu\u00e1ln\u00edho probl\u00e9mu (lehk\u00e1 namy\u0161lenost koleg\u016f), napsal zmi\u0148ovan\u00fd \u010dl\u00e1nek, kter\u00fdm usadil h\u0159eb\u00ed\u010dek na hlavi\u010dku.<\/p>\n\n\n\n<p><strong>Tento framework m\u016f\u017eete dost mo\u017en\u00e1 vyu\u017e\u00edt v r\u00e1mci sv\u00e9ho podnik\u00e1n\u00ed i vy.<\/strong> A Pavel je jasn\u00fdm d\u016fkazem toho, \u017ee dobr\u00fd text ob\u010das vyd\u00e1 za v\u0161echny technick\u00e9 optimalizace sv\u011bta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3 praktick\u00e9 tipy z Pavlova pov\u00edd\u00e1n\u00ed<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1\ufe0f\u20e3 Po\u0159\u00e1dn\u011b <strong>poznejte va\u0161e publikum,<\/strong> zapisujte si, na co se v\u00e1s lid\u00e9 ptaj\u00ed, co od v\u00e1s \u010dekaj\u00ed, pro\u010d se k v\u00e1m vrac\u00ed\u2026<\/li>\n\n\n\n<li>2\ufe0f\u20e3 Bu\u010fte si <strong>v\u011bdomi sv\u00fdch siln\u00fdch<\/strong> str\u00e1nek, a ty nev\u00e1hejte zu\u017eitkov\u00e1vat dle pot\u0159eby.<\/li>\n\n\n\n<li>3\ufe0f\u20e3 Nebojte se j\u00edt s k\u016f\u017e\u00ed na trh a napsat to.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 Pokud chcete v\u011bd\u011bt v\u00edce, pod\u00edvejte se na <a href=\"https:\/\/nejlepsicopywriter.cz\/skoleni-weboveho-copywritingu-copywritery-blizke-existence\/\">Pavlovo \u0161kolen\u00ed<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vl\u00e1\u010fa Smitka &#8211; Uleh\u010dete robot\u016fm \u017eivot<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Pokud va\u0161e str\u00e1nky nebudou indexov\u00e1ny, nem\u016f\u017ee b\u00fdt o SEO v r\u00e1mci prohl\u00ed\u017ee\u010d\u016f ani \u0159e\u010d.<\/p>\n<\/blockquote>\n\n\n\n<p>Google Crawler m\u00e1 omezen\u00fd rozpo\u010det a \u010das va\u0161e str\u00e1nky proch\u00e1zet a indexovat.<\/p>\n\n\n\n<p><strong>Va\u0161\u00edm \u00fakolem je mu to co nejv\u00edce uleh\u010dit<\/strong>.<\/p>\n\n\n\n<p>Za\u010d\u00edt byste m\u011bli pravd\u011bpodobn\u011b t\u00edm, \u017ee se sezn\u00e1m\u00edte s <a href=\"https:\/\/search.google.com\/search-console\/about\">Google Search konzol\u00ed<\/a> a pod\u00edv\u00e1te se, <strong>jak je na tom v\u00e1\u0161 web s indexac\u00ed<\/strong>.<\/p>\n\n\n\n<p>Pokud ne p\u0159\u00edli\u0161 dob\u0159e, pokuste se o n\u00e1pravu a n\u00e1sledn\u011b vyu\u017eijte op\u011bt konzoli k tomu, abyste se pod\u00edvali, jestli va\u0161e snaha p\u0159inesla n\u011bjak\u00e9 ovoce.<\/p>\n\n\n\n<p>Nicm\u00e9n\u011b, <strong>indexac\u00ed to nekon\u010d\u00ed<\/strong>, poj\u010fme se pod\u00edvat na t\u0159i dal\u0161\u00ed v\u011bci, kter\u00e9 byste nem\u011bli opomenout:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3 praktick\u00e9 tipy z Vl\u00e1\u010fova pov\u00edd\u00e1n\u00ed<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1\ufe0f\u20e3 Z\u00e1kladn\u00ed trojno\u017eka: <strong>SSL<\/strong>, <strong>rychlost<\/strong>, <strong>vnit\u0159n\u00ed prolinkov\u00e1n\u00ed<\/strong>. To je povinnost, nikoliv mo\u017enost. Intern\u00ed linky pak pou\u017e\u00edvejte tak, \u017ee na d\u016fle\u017eit\u00e9 str\u00e1nky t\u011bchto link\u016f vede v\u011bt\u0161ina.<\/li>\n\n\n\n<li>2\ufe0f\u20e3 Kdekoliv to jde, <strong>vyu\u017e\u00edvejte sch\u00e9ma<\/strong> &#8211; recenze, produkt, \u010dl\u00e1nek\u2026 (dok\u00e1\u017ee jej vygenerovat i \u0159ada plugin\u016f, nap\u0159\u00edklad <a href=\"https:\/\/www.vojtechbruk.cz\/rank-math\/\">RankMath<\/a>).<\/li>\n\n\n\n<li>3\ufe0f\u20e3Pod\u00edvejte se do <strong>log\u016f Search Console<\/strong> a ujist\u011bte se, \u017ee roboti nemaj\u00ed probl\u00e9m va\u0161e str\u00e1nky proch\u00e1zet.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 Pokud m\u00e1te \u010das si chvilku po\u010dkat (Vl\u00e1\u010fa toho m\u00e1 hodn\u011b\u2026) m\u016f\u017eete si s technik\u00e1liemi nechat poradit p\u0159\u00edmo od odborn\u00edk\u016f z <a href=\"https:\/\/lynt.cz\/\">Lyntu<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">P\u0159edstaven\u00ed \u0159e\u010dn\u00edk\u016f<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"394\" height=\"394\" src=\"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/podstavec.jpg?resize=394%2C394&#038;ssl=1\" alt=\"\" class=\"wp-image-500\" srcset=\"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/podstavec.jpg?w=394&amp;ssl=1 394w, https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/podstavec.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/podstavec.jpg?resize=150%2C150&amp;ssl=1 150w\" sizes=\"auto, (max-width: 394px) 100vw, 394px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Filip Podstavec<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.podstavec.cz\/\">Filip<\/a>&nbsp;je zakladatelem a CEO&nbsp;<a href=\"https:\/\/www.marketingminer.com\/cs\">Marketing Mineru<\/a> . Je p\u0159edn\u00edm odborn\u00edkem v \u010cesku na linkbuilding a t\u011b\u017eko byste hledali v\u0161estran\u011bj\u0161\u00edho SEO specialistu.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/matejka.jpg?resize=500%2C500&#038;ssl=1\" alt=\"\" class=\"wp-image-513\" srcset=\"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/matejka.jpg?w=500&amp;ssl=1 500w, https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/matejka.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/matejka.jpg?resize=150%2C150&amp;ssl=1 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Martin Mat\u011bjka<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.martinmatejka.cz\/\">Martin<\/a>&nbsp;je ost\u0159\u00edlen\u00fd SEO generalista, kter\u00fd v oboru p\u016fsob\u00ed p\u0159es 18 let. Za tu dobu si pro\u0161el snad v\u0161\u00edm \u2013 od obchodn\u00edka p\u0159es \u0159editele agenturn\u00ed SEO divize. Vede n\u011bkolik vlastn\u00edch e-shop\u016f (<a href=\"https:\/\/www.narybolov.cz\/\">NaRybolov.cz<\/a> ) a ve voln\u00e9m \u010dase r\u00e1d vyt\u00e1hne kolo nebo nazuje b\u011b\u017eeck\u00e9 boty.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"342\" height=\"342\" src=\"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/senkapoun.jpeg?resize=342%2C342&#038;ssl=1\" alt=\"\" class=\"wp-image-516\" srcset=\"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/senkapoun.jpeg?w=342&amp;ssl=1 342w, https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/senkapoun.jpeg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/senkapoun.jpeg?resize=150%2C150&amp;ssl=1 150w\" sizes=\"auto, (max-width: 342px) 100vw, 342px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Pavel \u0160enkapoun<\/strong><\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/senkapoun.cz\/\">Pavel<\/a>\u00a0je kreativec, p\u00edsni\u010dk\u00e1\u0159, region\u00e1ln\u00ed b\u00e1sn\u00edk a autor \u00fasp\u011b\u0161n\u00e9ho blogu\u00a0<a href=\"https:\/\/nejlepsicopywriter.cz\/\">Nejlep\u0161\u00ed copywriter<\/a> . Vede tak\u00e9 kreativn\u00ed agenturu pod zna\u010dkou\u00a0<a href=\"https:\/\/www.logos.agency\/\">Logos<\/a> \u00a0a pro radost publikuje texty a p\u00edsn\u011b pod sv\u00fdm pseudonymem\u00a0<a href=\"http:\/\/sevelpuna.cz\/\">Leo Pank \u0160evelpuna<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"450\" src=\"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/smitka.jpeg?resize=450%2C450&#038;ssl=1\" alt=\"\" class=\"wp-image-519\" srcset=\"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/smitka.jpeg?w=450&amp;ssl=1 450w, https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/smitka.jpeg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/09\/smitka.jpeg?resize=150%2C150&amp;ssl=1 150w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Vl\u00e1\u010fa Smitka<\/strong><\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/lynt.cz\/vladimir-smitka\/\">Vl\u00e1\u010fa<\/a> je st\u00e1lic\u00ed \u010desk\u00e9 WordPress komunity, p\u0159i\u010dem\u017e byste v t\u00e9to oblasti t\u011b\u017eko hledali ot\u00e1zku, s kterou by si nev\u011bd\u011bl rady. Na WordCampu v SEO panelu zastupoval v\u00fdvoj\u00e1\u0159e a vn\u00e1\u0161el zaj\u00edmav\u00e9 technick\u00e9 podn\u011bty. Ve voln\u00e9m \u010dase r\u00e1d kut\u00ed.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udee0\ufe0f Doporu\u010den\u00ed na zdroje a n\u00e1stroje:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.marketingminer.com\/\">MarketingMiner<\/a> (V\u00e1\u0161 detektor kovu v zlatonosn\u00e9m \u00fadol\u00ed \u0159eky SEO)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.localfalcon.com\/\">Localfalcon<\/a> (tracker pozic v map\u00e1ch)<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/youtube-keyword-tool\">Ahrefs YouTube Keyword tool<\/a> (m\u016f\u017eete se zdarma pod\u00edvat na vyhled\u00e1v\u00e1n\u00ed slov na Google)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.deepl.com\/translator\">Deepl<\/a> (p\u0159eklada\u010d)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Report z ostatn\u00edch panel\u016f<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.notion.so\/UX-je-o-tom-usnadnit-lidem-ivot-47a87069fa3b49f7b47aa659cf559ea5\">UX je o tom usnadnit lidem \u017eivot<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.notion.so\/Performance-V-kon-nen-voliteln-0607f1444aaf4557b052b9ffda51a789\">Performance: V\u00fdkon nen\u00ed voliteln\u00fd<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.notion.so\/Copy-Kdy-se-neprod-te-vy-prod-se-n-kdo-jin-f1c9774811aa42d1adfb521b1cc846d5\">Copy: Kdy\u017e se neprod\u00e1te vy, prod\u00e1 se n\u011bkdo jin\u00fd<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Celkov\u00e9 reporty z WordCamp Brno 2022<\/h2>\n\n\n\n<p>\ud83d\udc49 <strong><a href=\"https:\/\/www.maxiorel.cz\/probehl-wordcamp-brno-2022-trocha-wordpressu-spousta-webariny\">Trocha WordPressu, spousta weba\u0159iny &#8211; report z Jan Polzera z webu Maxiorel<\/a><\/strong><\/p>\n\n\n\n<p><em>\u010cl\u00e1nek p\u016fvodn\u011b vy\u0161el u m\u011b na <a href=\"https:\/\/www.vojtechbruk.cz\/seo-neni-o-klicovce\">blogu<\/a>, za korekturu mockr\u00e1t d\u00edky <a href=\"https:\/\/www.linkedin.com\/in\/iveta-zlatn%C3%AD%C4%8Dkov%C3%A1-874879162\/\">Ivet\u011b Zlatn\u00ed\u010dkov\u00e9<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u011b\u017ek\u00e9 v\u00e1hy SEO sv\u011bta nezklamaly a p\u0159inesly tipy, kter\u00e9 v 5 let zastaral\u00e9m SEO e-booku va\u0161\u00ed obl\u00edben\u00e9 agentury opravdu nenajdete. SEO nen\u00ed o vyhled\u00e1va\u010d\u00edch, SEO je o tom, aby v\u00e1s na\u0161li. Kdekoliv. Tato my\u0161lenka byla \u010dervenou nit\u00ed cel\u00e9 debaty. A co to vlastn\u011b znamen\u00e1? SEO dalece p\u0159esahuje vyhled\u00e1va\u010d Google, a to nap\u0159\u00edklad na platform\u00e1ch jako: [&hellip;]<\/p>\n","protected":false},"author":18732906,"featured_media":904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/brno.wordcamp.org\/2022\/files\/2022\/10\/WordCamp-Brno-1.png?fit=1920%2C674&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/posts\/902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/users\/18732906"}],"replies":[{"embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/comments?post=902"}],"version-history":[{"count":2,"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/posts\/902\/revisions"}],"predecessor-version":[{"id":906,"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/posts\/902\/revisions\/906"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/media\/904"}],"wp:attachment":[{"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/media?parent=902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/categories?post=902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2022\/wp-json\/wp\/v2\/tags?post=902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}