{"id":457,"date":"2019-05-30T17:54:20","date_gmt":"2019-05-30T15:54:20","guid":{"rendered":"https:\/\/2019.brno.wordcamp.org\/?post_type=wcb_session&#038;p=457"},"modified":"2019-10-27T17:33:39","modified_gmt":"2019-10-27T16:33:39","slug":"kurevsky-drahy-web-matej-zeliska","status":"publish","type":"wcb_session","link":"https:\/\/brno.wordcamp.org\/2019\/session\/kurevsky-drahy-web-matej-zeliska\/","title":{"rendered":"Buduj weby strategicky"},"content":{"rendered":"\n<p>T\u00edm webov\u00e9ho \u0161t\u00fadia: Budeme sa s nov\u00fdm webom prioritne s\u00fastredi\u0165 na predstavenie nov\u00e9ho brandu, grafick\u00fd facelift, budovanie vz\u0165ahu so z\u00e1kazn\u00edkom, konverzn\u00e9 ciele alebo technologick\u00fd upgrade?<\/p>\n\n\n\n<p>Z\u00e1kazn\u00edk: \u00c1no.<\/p>\n\n\n\n<p>T\u00edm webov\u00e9ho \u0161t\u00fadia o p\u00e1r t\u00fd\u017ed\u0148ov: *hor\u00ed*<\/p>\n\n\n\n<p>Z poh\u013eadu klienta je tento poh\u013ead pochopite\u013en\u00fd \u2013 projekt webu mus\u00ed by\u0165 hotov\u00fd ide\u00e1lne \u010do najr\u00fdchlej\u0161ie, s \u010do najni\u017e\u0161\u00edmi v\u00fddajmi a \u010do najvy\u0161\u0161\u00edm hmatate\u013en\u00fdm pr\u00ednosom.<\/p>\n\n\n\n<p>Pre tvorcu webu to m\u00f4\u017ee by\u0165 zapeklit\u00fd probl\u00e9m, preto\u017ee m\u00e1 limitovan\u00e9 kapacity \u2013 \u010dasov\u00e9, finan\u010dn\u00e9, ment\u00e1lne, energetick\u00e9. Aby sa s t\u00fdm vysporiadal, mus\u00ed sa nau\u010di\u0165 prem\u00fd\u0161\u013ea\u0165 strategicky. A \u010dasto k tomu mus\u00ed dovies\u0165 aj svojho klienta. Ako na to?<\/p>\n\n\n\n<p>Rozpr\u00e1va\u0165 budem o funk\u010dn\u00fdch princ\u00edpoch i pr\u00edkladoch z praxe \u2013 hlavne pre t\u00fdch, ktor\u00ed robia weby profesion\u00e1lne a klad\u00fa si tak\u00e9to ot\u00e1zky:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ak\u00fa hodnotu m\u00e1 moja pr\u00e1ca?<\/li><li>Ako n\u00e1js\u0165 balanc medzi rie\u0161en\u00edm ak\u00fatnych pr\u00faserov a napl\u0148ovan\u00edm dlhodobej v\u00edzie?<\/li><li>Ako si nastavi\u0165 projekty tak, aby mali<ul><li>jasn\u00fd zmysel a pr\u00ednos pre klienta<\/li><li>jasn\u00fd zmysel a pr\u00ednos pre m\u0148a<\/li><li>a aby som z\u00e1rove\u0148 nepracoval po ve\u010deroch a po v\u00edkendoch?<\/li><\/ul><\/li><\/ul>\n\n\n\n<p>In\u0161pirova\u0165 sa m\u00f4\u017eu v\u0161etci, ktor\u00ed sa sna\u017eia pr\u00eds\u0165 na to, ako zmysluplne budova\u0165 a dlhodobo rozv\u00edja\u0165 svoj web, \u010di u\u017e profesion\u00e1lny alebo osobn\u00fd.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00edm webov\u00e9ho \u0161t\u00fadia: Budeme sa s nov\u00fdm webom prioritne s\u00fastredi\u0165 na predstavenie nov\u00e9ho brandu, grafick\u00fd facelift, budovanie vz\u0165ahu so z\u00e1kazn\u00edkom, konverzn\u00e9 ciele alebo technologick\u00fd upgrade? Z\u00e1kazn\u00edk: \u00c1no. T\u00edm webov\u00e9ho \u0161t\u00fadia o p\u00e1r t\u00fd\u017ed\u0148ov: *hor\u00ed* Z poh\u013eadu klienta je tento poh\u013ead pochopite\u013en\u00fd \u2013 projekt webu mus\u00ed by\u0165 hotov\u00fd ide\u00e1lne \u010do najr\u00fdchlej\u0161ie, s \u010do najni\u017e\u0161\u00edmi v\u00fddajmi a &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/brno.wordcamp.org\/2019\/session\/kurevsky-drahy-web-matej-zeliska\/\" class=\"more-link\">Pokra\u010dovat ve \u010dten\u00ed<span class=\"screen-reader-text\"> &#8222;Buduj weby strategicky&#8220;<\/span><\/a><\/p>\n","protected":false},"author":16106748,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1572081600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[2381],"footnotes":""},"session_track":[1283838],"session_category":[],"class_list":["post-457","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-sal-a"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paLbeE-7n","session_date_time":{"date":"26 \u0159\u00edjna, 2019","time":"11:20"},"session_speakers":[{"id":"2381","slug":"matej-zeliska","name":"Matej Zeliska","link":"https:\/\/brno.wordcamp.org\/2019\/speaker\/matej-zeliska\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/brno.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brno.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/brno.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/16106748"}],"version-history":[{"count":15,"href":"https:\/\/brno.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/457\/revisions"}],"predecessor-version":[{"id":2476,"href":"https:\/\/brno.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/457\/revisions\/2476"}],"speakers":[{"embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/2381"}],"wp:attachment":[{"href":"https:\/\/brno.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=457"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=457"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}