{"id":1359,"date":"2019-08-26T15:06:34","date_gmt":"2019-08-26T13:06:34","guid":{"rendered":"https:\/\/2019.brno.wordcamp.org\/?p=1359"},"modified":"2019-10-21T21:10:24","modified_gmt":"2019-10-21T19:10:24","slug":"spikr-martin-simko","status":"publish","type":"post","link":"https:\/\/brno.wordcamp.org\/2019\/spikr-martin-simko\/","title":{"rendered":"Sp\u00edkr: Martin \u0160imko"},"content":{"rendered":"\n<p><strong>T\u00e9ma:<\/strong> Pro\u010d ne\/pot\u0159ebujete SEO?<\/p>\n\n\n\n<p>SEO dok\u00e1\u017ee b\u00fdt siln\u00fd marketingov\u00fd kan\u00e1l. Je kolem n\u011bj ale spousta m\u00fdt\u016f a n\u011bkte\u0159\u00ed lid\u00e9 nev\u011b\u0159\u00ed, \u017ee dok\u00e1\u017ee re\u00e1ln\u011b vyd\u011blat pen\u00edze. P\u0159edstav\u00edm v\u00e1m argumenty, kter\u00e9 p\u0159esv\u011bd\u010d\u00ed i toho nejv\u011bt\u0161\u00edho odp\u016frce SEO, \u017ee m\u00e1 smysl se mu v\u011bnovat. Na druhou stranu zm\u00edn\u00edm i p\u0159\u00edpady, kdy SEO naopak vhodn\u00e9 nen\u00ed.<\/p>\n\n\n\n<p>Pracuji jako SEO specialista na voln\u00e9 noze. M\u00e1m zku\u0161enosti z agenturn\u00edho prost\u0159ed\u00ed, kde jsem za\u010d\u00ednal jako konzultant a vypracoval jsem se na vedouc\u00edho v\u0161ech konzultant\u016f nap\u0159\u00ed\u010d agenturou RobertNemec.com. Jsem vystudovan\u00fd informatik, tak\u017ee v\u0161e zakl\u00e1d\u00e1m tvrd\u011b na datech \u2013 proto u sv\u00fdch klient\u016f \u010dasto \u0159e\u0161\u00edm i analytiku a vyhodnocov\u00e1n\u00ed marketingov\u00fdch kan\u00e1l\u016f jako celek. Zam\u011b\u0159uji se p\u0159edev\u0161\u00edm na st\u0159edn\u00ed a velk\u00e9 e-shopy a obsahov\u00e9 weby.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h5 class=\"wp-block-heading\">O \u010dem bude Tvoje p\u0159edn\u00e1\u0161ka? Na co se maj\u00ed \u00fa\u010dastn\u00edci WordCampu t\u011b\u0161it?&nbsp;<\/h5>\n\n\n\n<p>Budu mluvit o tom, jak o SEO p\u0159em\u00fd\u0161let je\u0161t\u011b p\u0159ed t\u00edm, ne\u017e prob\u011bhne prvn\u00ed anal\u00fdza. Zam\u011b\u0159\u00edm se na strategick\u00fd p\u0159\u00edstup k SEO, vysv\u011btl\u00edm jak\u00e9 jsou jeho p\u0159\u00ednosy. Uvedu i p\u00e1r p\u0159\u00edklad\u016f, kdy SEO rozhodn\u011b ned\u00e1v\u00e1 smysl a byly by to jen vyhozen\u00e9 pen\u00edze.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Co \u010dek\u00e1\u0161 od WordCampu 2019 v Brn\u011b?<\/h5>\n\n\n\n<p>T\u011b\u0161\u00edm se na t\u00e9mata p\u0159edn\u00e1\u0161ek z obor\u016f mimo marketing, kter\u00e1 mi nejsou tak bl\u00edzk\u00e1.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">\u010c\u00edm je podle Tebe komunita kole WordPress jin\u00e1?<\/h5>\n\n\n\n<p>V pravideln\u00e9m organizov\u00e1n\u00ed specializovan\u00fdch konferenc\u00ed \ud83d\ude42<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Vysn\u011bn\u00e1 superschopnost?<\/h5>\n\n\n\n<p>\u010c\u00edst rychle jako Superman.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Co podle Tebe zp\u016fsob\u00ed, \u017ee se z n\u011bjak\u00e9ho dne stane \u00fasp\u011b\u0161n\u00fd den?<\/h5>\n\n\n\n<p>Kvalitn\u00ed sp\u00e1nek.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">\u010c\u00edm si T\u011b dok\u00e1\u017e\u00ed lid\u00e9 z\u00edskat?<\/h5>\n\n\n\n<p>Up\u0159\u00edmnost\u00ed a humorem.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Co je v\u011bc, kterou m\u00e1\u0161 r\u00e1d, a v\u011bt\u0161ina ostatn\u00edch lid\u00ed ji nesn\u00e1\u0161\u00ed?<\/h5>\n\n\n\n<p>Ostr\u00e1 politick\u00e1 debata. Nejrad\u011bji m\u00e1m tu mezi Mirkem Kalouskem a Andrejem Babi\u0161em.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Kter\u00e9 rozhodnut\u00ed ovlivnilo Tv\u016fj \u017eivot nejv\u00edce?<\/h5>\n\n\n\n<p>Odej\u00edt z agentury na volnou nohu.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Pokud bys m\u011bl d\u00e1t ostatn\u00edm radu, jak zvl\u00e1dat \u017eivot, jak by zn\u011bla tato rada?<\/h5>\n\n\n\n<p>Neberte v\u011bci tak v\u00e1\u017en\u011b a ned\u011blejte blbosti.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Kdo ve Tv\u00e9m okol\u00ed m\u00e1 na Tebe obzvl\u00e1\u0161\u0165 dobr\u00fd vliv?<\/h5>\n\n\n\n<p>P\u0159\u00edtelkyn\u011b.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00e9ma: Pro\u010d ne\/pot\u0159ebujete SEO? SEO dok\u00e1\u017ee b\u00fdt siln\u00fd marketingov\u00fd kan\u00e1l. Je kolem n\u011bj ale spousta m\u00fdt\u016f a n\u011bkte\u0159\u00ed lid\u00e9 nev\u011b\u0159\u00ed, \u017ee dok\u00e1\u017ee re\u00e1ln\u011b vyd\u011blat pen\u00edze. P\u0159edstav\u00edm v\u00e1m argumenty, kter\u00e9 p\u0159esv\u011bd\u010d\u00ed i toho nejv\u011bt\u0161\u00edho odp\u016frce SEO, \u017ee m\u00e1 smysl se mu v\u011bnovat. Na druhou stranu zm\u00edn\u00edm i p\u0159\u00edpady, kdy SEO naopak vhodn\u00e9 nen\u00ed. Pracuji jako SEO &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/brno.wordcamp.org\/2019\/spikr-martin-simko\/\" class=\"more-link\">Pokra\u010dovat ve \u010dten\u00ed<span class=\"screen-reader-text\"> &#8222;Sp\u00edkr: Martin \u0160imko&#8220;<\/span><\/a><\/p>\n","protected":false},"author":16106748,"featured_media":2195,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1283831],"tags":[],"class_list":["post-1359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spikr"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/brno.wordcamp.org\/2019\/files\/2019\/10\/MartinSimko.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paLbeE-lV","_links":{"self":[{"href":"https:\/\/brno.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts\/1359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brno.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brno.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/16106748"}],"replies":[{"embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2019\/wp-json\/wp\/v2\/comments?post=1359"}],"version-history":[{"count":12,"href":"https:\/\/brno.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts\/1359\/revisions"}],"predecessor-version":[{"id":2212,"href":"https:\/\/brno.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts\/1359\/revisions\/2212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2019\/wp-json\/wp\/v2\/media\/2195"}],"wp:attachment":[{"href":"https:\/\/brno.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=1359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2019\/wp-json\/wp\/v2\/categories?post=1359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2019\/wp-json\/wp\/v2\/tags?post=1359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}