{"id":1302,"date":"2019-08-26T13:54:54","date_gmt":"2019-08-26T11:54:54","guid":{"rendered":"https:\/\/2019.brno.wordcamp.org\/?p=1302"},"modified":"2019-10-21T20:02:57","modified_gmt":"2019-10-21T18:02:57","slug":"spikr-matej-zeliska","status":"publish","type":"post","link":"https:\/\/brno.wordcamp.org\/2019\/spikr-matej-zeliska\/","title":{"rendered":"Sp\u00edkr: Matej Zeliska"},"content":{"rendered":"\n

T\u00e9ma:<\/strong> Buduj weby strategicky<\/p>\n\n\n\n

Bav\u00ed ma navrhova\u0165 rie\u0161enia, ktor\u00e9 u\u013eah\u010duj\u00fa \u013eu\u010fom \u017eivot a z\u00e1rove\u0148 d\u00e1vaj\u00fa zmysel z h\u013eadiska biznisu. Som \u010dlenom design\u00e9rsk\u00e9ho t\u00edmu P\u00e1ben\u00ed<\/a>. Pom\u00e1hame firm\u00e1m objavova\u0165 nov\u00e9 pr\u00edle\u017eitosti v rozvoji produktov a slu\u017eieb, nastavova\u0165 brand \u010di komunika\u010dn\u00e9 strat\u00e9gie \u010di rie\u0161i\u0165 n\u00e1bor a onboarding v HR. A pou\u017e\u00edvame pri tom design\u00e9rske met\u00f3dy. Na projektoch rie\u0161im cel\u00fd designov\u00fd proces \u2013 zber a anal\u00fdza d\u00e1t pomocou v\u00fdskumu, n\u00e1vrh rie\u0161enia a jeho implement\u00e1cia. WordPress n\u00e1m pri tom \u010dasto pom\u00e1ha. Jemu a jeho komunite v\u010fa\u010d\u00edm za ve\u013ea a WordCamp mi d\u00e1va pr\u00edle\u017eitos\u0165 jej aspo\u0148 trochu vr\u00e1ti\u0165 \ud83d\ude42<\/p>\n\n\n\n\n\n\n\n

O \u010dem bude Tvoje p\u0159edn\u00e1\u0161ka? Na co se maj\u00ed \u00fa\u010dastn\u00edci WordCampu t\u011b\u0161it? (tuto ot\u00e1zku m\u016f\u017ee\u0161 pojmout jako jednu nebo jako dv\u011b, dle toho, jak se Ti bude l\u00e9pe odpov\u00eddat)<\/h5>\n\n\n\n

P\u00f4vodne ma oslovil David Dirb\u00e1k s t\u00fdm, aby som porozpr\u00e1val o tom „pre\u010do s\u00fa weby tak ku*evsky drah\u00e9.“ Ale to sa d\u00e1 vlastne vysvetli\u0165 do 30 sek\u00fand a nebude to v ni\u010dom prevratn\u00e9.<\/p>\n\n\n\n

S\u00e1m som o t\u00e9me financovania projektov a nace\u0148ovania pr\u00e1ce roky uva\u017eoval dos\u0165 nekon\u0161trukt\u00edvnym sp\u00f4sobom. Rie\u0161ime to aj teraz v P\u00e1ben\u00ed<\/a> a prich\u00e1dzame na zauj\u00edmav\u00e9 veci.<\/p>\n\n\n\n

Chcem preto webdesignerom (a aj ich klientom) uk\u00e1za\u0165 in\u00fd sp\u00f4sob, ako prem\u00fd\u0161\u013ea\u0165 o financovan\u00ed a realiz\u00e1cii webov\u00fdch projektov. Tak\u00fd, v ktor\u00e9ho strede nie s\u00fa peniaze, ale \u010das, zmysel a pr\u00ednos. Ktor\u00fd im umo\u017en\u00ed nastavi\u0165 si spolupr\u00e1cu tak, aby sa v nej \u013eudia c\u00edtili dobre, neboli z nej vy\u0161\u0165aven\u00ed, aby splnila \u00fa\u010del a v\u0161etk\u00fdm stran\u00e1m st\u00e1la za to.<\/p>\n\n\n\n

Co \u010dek\u00e1\u0161 od WordCampu 2019 v Brn\u011b?<\/h5>\n\n\n\n

Dobr\u00fa atmosf\u00e9ru a skvel\u00fd catering! Pre m\u0148a s\u00fa podobn\u00e9 eventy hlavne o \u013eu\u010foch \u2013 m\u00f4c\u0165 sa s nimi stretn\u00fa\u0165, pokeca\u0165, zdie\u013ea\u0165, nabra\u0165 in\u0161pir\u00e1ciu i motiv\u00e1ciu do \u010fal\u0161\u00edch projektov.<\/p>\n\n\n\n

A m\u00e1m tie\u017e jedno prianie \u2013 aby WordCampy boli n\u00e1strojom prep\u00e1jania bubl\u00edn, v ktor\u00fdch \u010dasto \u017eij\u00fa z\u00e1kazn\u00edci a webdeveloperi. A tie\u017e aby dok\u00e1zal prep\u00e1ja\u0165 mikrosvety v r\u00e1mci WP komunity \u2013 program\u00e1tori, k\u00f3deri, UX\u00e1ci, grafici, cop\u00edci a marke\u0165\u00e1ci,… Mus\u00edme sa spolu v\u0161etci viac bavi\u0165 a po\u010d\u00fava\u0165 sa.<\/p>\n\n\n\n

\u010c\u00edm je podle Tebe komunita kolem WordPress jin\u00e1?<\/h5>\n\n\n\n

M\u00e1m na WP komunite r\u00e1d priate\u013eskos\u0165 a \u013eudskos\u0165. WordPress\u00e1ci s\u00fa obvykle ochotn\u00ed nezi\u0161tne radi\u0165 a pom\u00e1ha\u0165 ostatn\u00fdm. Z\u00e1rove\u0148 sa chc\u00fa neust\u00e1le zlep\u0161ova\u0165 v tom, \u010do robia a je z nich c\u00edti\u0165 nad\u0161enie. WordPress ako n\u00e1stroj dok\u00e1\u017ee z\u00e1sadne zjednodu\u0161ova\u0165 \u013eu\u010fom \u017eivot a mysl\u00edm, \u017ee komunita okolo neho to vn\u00edma a preto v \u0148om vid\u00ed ve\u013ek\u00fd zmysel.<\/p>\n\n\n\n

Mysl\u00edm si ale aj to, \u017ee by mohla ob\u010das tro\u0161ku vylieza\u0165 von z vlastnej bubliny. Jej jadro je z m\u00f4jho poh\u013eadu st\u00e1le tvoria hlavne DEV \u013eudia a t\u00ed sa z mojej sk\u00fasenosti s\u00fastredia sk\u00f4r na technologick\u00e9 prevedenie, ne\u017e na pr\u00ednos pre koncov\u00e9ho u\u017e\u00edvate\u013ea. Lep\u0161\u00ed sa to, ale pomaly \ud83d\ude42 Prospelo by jej viac HCD (Human Centered Design) princ\u00edpov.<\/p>\n\n\n\n

Kter\u00e1 kritika T\u011b v \u017eivot\u011b v\u00fdrazn\u011b posunula vp\u0159ed?<\/h5>\n\n\n\n

Kon\u0161tantne ma pos\u00fava vpred zvl\u00e1\u0161\u0165 kritika a feedback od kolegov v P\u00e1ben\u00ed. V\u0161etci m\u00e1me v sebe obrovsk\u00fd drive robi\u0165 veci zmysluplne a vz\u00e1jomne si v tom pom\u00e1hame, zvedomujeme si chyby \u010di pr\u00edle\u017eitosti k zlep\u0161eniu. A tak\u00e1 kritika sa vlastne celkom v pohode zn\u00e1\u0161a, preto\u017ee vie\u0161, \u017ee ten druh\u00fd ti chce vlastne pom\u00f4c\u0165 a ty v\u010faka nej rastie\u0161.<\/p>\n\n\n\n

Pokud bys mohl v moment\u011b zm\u011bnit na sv\u00e9m \u017eivot\u011b jednu v\u011bc, kter\u00e1 by to byla? A pro\u010d?<\/h5>\n\n\n\n

Sna\u017e\u00edm sa teraz lep\u0161ie pracova\u0165 s t\u00fdm, \u010domu d\u00e1vam svoju pozornos\u0165 a \u010das. Cie\u013eom je ma\u0165 viac priestoru na vz\u0165ahy s bl\u00edzkymi, na sebarealiz\u00e1ciu, na \u0161port.<\/p>\n\n\n\n

Pokia\u013e ide o pr\u00e1cu, tam by som venoval menej \u010dasu pr\u00e1ci na klientsk\u00fdch projektoch a rozbehol nie\u010do vlastn\u00e9. Nejak\u00fd zmyslupln\u00fd projekt alebo slu\u017ebu. R\u00e1d by som sa viac anga\u017eoval v soci\u00e1lnej oblasti, v nezisku, ktor\u00fd si odborn\u00edkov \u010dasto nem\u00f4\u017ee dovoli\u0165.<\/p>\n\n\n\n

\u010c\u00edm si T\u011b dok\u00e1\u017e\u00ed lid\u00e9 z\u00edskat?<\/h5>\n\n\n\n

Ke\u010f s\u00fa zap\u00e1len\u00ed pre to, \u010do robia a maj\u00fa gule sa do toho pusti\u0165. Nerie\u0161ia blbosti a proste sa hodia do vody. To sa tie\u017e chcem nau\u010di\u0165 robi\u0165 \u010dastej\u0161ie \ud83d\ude04 Z\u00e1rove\u0148 ale mus\u00ed plati\u0165, \u017ee pri tom myslia na \u013eud\u00ed, na plan\u00e9tu. Ke\u010f im nejde len o pohladenie vlastn\u00e9ho ega, ale chc\u00fa ma\u0165 na svet pozit\u00edvny dopad<\/p>\n\n\n\n

Co je v\u011bc, kterou m\u00e1\u0161 r\u00e1d, a v\u011bt\u0161ina ostatn\u00edch lid\u00ed ji nesn\u00e1\u0161\u00ed?<\/h5>\n\n\n\n

Reflexiu a d\u00e1vanie sp\u00e4tnej v\u00e4zby \ud83d\ude04 Teda, nie v\u017edy ju m\u00e1m r\u00e1d a \u010dasto sa mi do nej nechce, ale pr\u00edde mi hrozne d\u00f4le\u017eit\u00e1.<\/p>\n\n\n\n

M\u00e1m \u0161\u0165astie na to, \u017ee m\u00e1m okolo seba \u013eud\u00ed, pre ktor\u00fdch je to esenci\u00e1lna s\u00fa\u010das\u0165 vlastn\u00e9ho rastu. Ale ke\u010f sa tak d\u00edvam po svete, m\u00e1m pocit, \u017ee to \u013eudia hrozne ned\u00e1vaj\u00fa. Od politikov neschopn\u00fdch sebareflexie a priznania si ch\u00fdb po \u00faplne be\u017en\u00e9 \u017eivotn\u00e9 situ\u00e1cie. \u013dudia neradi po\u010d\u00favaj\u00fa, \u017ee nie\u010do nerobia dobre, lebo ich to bol\u00ed. Ale bez toho len opakujeme tie ist\u00e9 chyby dookola.<\/p>\n\n\n\n

Kter\u00e9 rozhodnut\u00ed ovlivnilo Tv\u016fj \u017eivot nejv\u00edce?<\/h5>\n\n\n\n

To, \u017ee som \u0161iel v roku 2007 \u0161tudova\u0165 do Brna. V\u010faka tomu som spoznal svoju mil\u00fa, na\u0161iel hromadu priate\u013eov, za\u010dal sa viac venova\u0165 muzike, improdivadlu a nakoniec sa stal design\u00e9rom v P\u00e1ben\u00ed. Brnu som za tieto veci neskonale v\u010fa\u010dn\u00fd. Naviac ho m\u00e1m st\u00e1le stra\u0161ne r\u00e1d, je to proste pre m\u0148a pohodov\u00e9, priate\u013esk\u00e9 a in\u0161pirat\u00edvne miesto pre \u017eivot.<\/p>\n\n\n\n

Na co se podle Tebe lid\u00e9 ve Tv\u00e9m okol\u00ed st\u011b\u017euj\u00ed \u00fapln\u011b zbyte\u010dn\u011b a co je roz\u010diluje opr\u00e1vn\u011bn\u011b?<\/h5>\n\n\n\n

D\u00e1 sa jednoducho poveda\u0165 nie\u010do ako „Je blbos\u0165, \u017ee niekoho \u0161tv\u00fa migranti a spr\u00e1vne je zauj\u00edma\u0165 sa o klimatick\u00e9 zmeny.“ Ale ke\u010f niekoho nie\u010do \u0161tve, tak to v\u017edy pramen\u00ed z nejak\u00e9ho re\u00e1lneho probl\u00e9mu. Akur\u00e1t \u010dlovek t\u00fa na\u0161tvan\u00fa energiu smeruje na nespr\u00e1vne miesto a ni\u010d sa t\u00fdm nerie\u0161i.<\/p>\n\n\n\n

V tomto sa mi p\u00e1\u010di design\u00e9rsky poh\u013ead na vec \u2013 vid\u00edme v tom pr\u00edle\u017eitos\u0165. Napr\u00edklad za nami pr\u00edde klient z ve\u013ekej firmy, ktor\u00fd svoju na\u0161tvanos\u0165 upriamuje na star\u00fd kari\u00e9rny web. Chce aby sme urobili nov\u00fd. Skrz workshopy a rozhovory sa ale dopracujeme tomu, \u017ee skuto\u010dn\u00fd probl\u00e9m je v tom, \u017ee zamestnanci firmy nerozumej\u00fa tomu, ak\u00fa m\u00e1 t\u00e1 firma v\u00edziu a zna\u010dku. A logicky tomu nem\u00f4\u017eu rozumie\u0165 ani t\u00ed, \u010do prich\u00e1dzaj\u00fa. Zrazu m\u00f4\u017eeme rie\u0161i\u0165 probl\u00e9m, ktor\u00fd \u013eu\u010fom skuto\u010dne pom\u00f4\u017ee. Klient vid\u00ed a c\u00edti pr\u00ednos, d\u00f4veruje n\u00e1m a je ochotn\u00fd spolupracova\u0165 dlhodobo.<\/p>\n\n\n\n

Sna\u017e\u00edm sa preto aj v be\u017enom \u017eivote h\u013eada\u0165, \u010do je za t\u00fdm, \u017ee \u013eud\u00ed nie\u010do \u0161tve. V\u017edy je za t\u00fdm pr\u00edle\u017eitos\u0165 niekomu pom\u00f4c\u0165.<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00e9ma: Buduj weby strategicky Bav\u00ed ma navrhova\u0165 rie\u0161enia, ktor\u00e9 u\u013eah\u010duj\u00fa \u013eu\u010fom \u017eivot a z\u00e1rove\u0148 d\u00e1vaj\u00fa zmysel z h\u013eadiska biznisu. Som \u010dlenom design\u00e9rsk\u00e9ho t\u00edmu P\u00e1ben\u00ed. Pom\u00e1hame firm\u00e1m objavova\u0165 nov\u00e9 pr\u00edle\u017eitosti v rozvoji produktov a slu\u017eieb, nastavova\u0165 brand \u010di komunika\u010dn\u00e9 strat\u00e9gie \u010di rie\u0161i\u0165 n\u00e1bor a onboarding v HR. A pou\u017e\u00edvame pri tom design\u00e9rske met\u00f3dy. Na projektoch rie\u0161im … <\/p>\n

Pokra\u010dovat ve \u010dten\u00ed „Sp\u00edkr: Matej Zeliska“<\/span><\/a><\/p>\n","protected":false},"author":16106748,"featured_media":1017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1283831],"tags":[],"class_list":["post-1302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spikr"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/brno.wordcamp.org\/2019\/files\/2019\/08\/Matej-Zeliska-e1571680942654.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paLbeE-l0","_links":{"self":[{"href":"https:\/\/brno.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts\/1302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brno.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brno.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/16106748"}],"replies":[{"embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2019\/wp-json\/wp\/v2\/comments?post=1302"}],"version-history":[{"count":12,"href":"https:\/\/brno.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts\/1302\/revisions"}],"predecessor-version":[{"id":2169,"href":"https:\/\/brno.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts\/1302\/revisions\/2169"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2019\/wp-json\/wp\/v2\/media\/1017"}],"wp:attachment":[{"href":"https:\/\/brno.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=1302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2019\/wp-json\/wp\/v2\/categories?post=1302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2019\/wp-json\/wp\/v2\/tags?post=1302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}