{"id":624,"date":"2018-09-10T14:36:34","date_gmt":"2018-09-10T12:36:34","guid":{"rendered":"https:\/\/2018.brno.wordcamp.org\/?post_type=wcb_speaker&p=624"},"modified":"2018-10-09T21:14:20","modified_gmt":"2018-10-09T19:14:20","slug":"matej-zeliska","status":"publish","type":"wcb_speaker","link":"https:\/\/brno.wordcamp.org\/2018\/speaker\/matej-zeliska\/","title":{"rendered":"Matej Zeliska"},"content":{"rendered":"

Hovoril som si „copywriter“, k\u00fdm mi nesvitlo, \u017ee od copywritera nikto ne\u010dak\u00e1:
\na) zvedavos\u0165 a r\u00fdpav\u00e9 ot\u00e1zky typu „a pre\u010do to vlastne chcete urobi\u0165 takto?“
\nb) trvanie sa na tom, \u017ee rie\u0161enia treba navrhova\u0165 so z\u00e1kazn\u00edkmi a nestava\u0165 na domnienkach,
\nc) intenz\u00edvne fu\u0161ovanie do oblast\u00ed ako UX design, SEO, obsahov\u00e1 strat\u00e9gia \u010di brand strat\u00e9gia.<\/p>\n

Posledn\u00fdch 10 mesiacov m\u00e1m \u0161\u0165astie, \u017ee si m\u00f4\u017eem hovori\u0165 „s\u00fa\u010das\u0165 t\u00edmu P\u00e1ben\u00ed“. A \u017ee v P\u00e1ben\u00ed pom\u00e1hame firm\u00e1m navrhova\u0165 lep\u0161ie slu\u017eby a produkty. Za t\u00fdch 10 mesiacov som sa nau\u010dil hromadu hust\u00fdch vec\u00ed, ktor\u00e9 chcem s vami, WordPress\u00e1kmi zdie\u013ea\u0165.<\/p>\n

Preto\u017ee v h\u013abke du\u0161e budem aj ja nav\u017edy WordPress\u00e1k.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hovoril som si „copywriter“, k\u00fdm mi nesvitlo, \u017ee od copywritera nikto ne\u010dak\u00e1: a) zvedavos\u0165 a r\u00fdpav\u00e9 ot\u00e1zky typu „a pre\u010do to vlastne chcete urobi\u0165 takto?“ b) trvanie sa na tom, \u017ee rie\u0161enia treba navrhova\u0165 so z\u00e1kazn\u00edkmi a nestava\u0165 na domnienkach, c) intenz\u00edvne fu\u0161ovanie do oblast\u00ed ako UX design, SEO, obsahov\u00e1 strat\u00e9gia \u010di brand strat\u00e9gia. Posledn\u00fdch … <\/p>\n

Pokra\u010dovat ve \u010dten\u00ed „Matej Zeliska“<\/span><\/a><\/p>\n","protected":false},"author":15814277,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_user_name":"","footnotes":""},"speaker_group":[185],"class_list":["post-624","wcb_speaker","type-wcb_speaker","status-publish","hentry","wcb_speaker_group-design"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9Qqjj-a4","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/?s=128&d=mm&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/?s=256&d=mm&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/?s=512&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/brno.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brno.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/brno.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"author":[{"embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2018\/wp-json\/wp\/v2\/users\/15814277"}],"replies":[{"embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2018\/wp-json\/wp\/v2\/comments?post=624"}],"version-history":[{"count":3,"href":"https:\/\/brno.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/624\/revisions"}],"predecessor-version":[{"id":1044,"href":"https:\/\/brno.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/624\/revisions\/1044"}],"sessions":[{"embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/650?_embed=1&context=view"}],"wp:attachment":[{"href":"https:\/\/brno.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=624"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2018\/wp-json\/wp\/v2\/speaker_group?post=624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}