{"id":646,"date":"2018-09-13T20:23:46","date_gmt":"2018-09-13T18:23:46","guid":{"rendered":"https:\/\/2018.brno.wordcamp.org\/?post_type=wcb_session&#038;p=646"},"modified":"2018-10-09T19:19:00","modified_gmt":"2018-10-09T17:19:00","slug":"potreba-zakaznika-vs-perspektiva-firmy-proc-budu-vas-zakaznik","status":"publish","type":"wcb_session","link":"https:\/\/brno.wordcamp.org\/2018\/session\/potreba-zakaznika-vs-perspektiva-firmy-proc-budu-vas-zakaznik\/","title":{"rendered":"Pot\u0159eba z\u00e1kazn\u00edka vs. perspektiva firmy. Pro\u010d budu v\u00e1\u0161 z\u00e1kazn\u00edk?"},"content":{"rendered":"<p>P\u0159edn\u00e1\u0161ka p\u0159edstav\u00ed spot\u0159ebitelsk\u00e9 hledisko a motivaci koncov\u00e9ho z\u00e1kazn\u00edka nakoupit pr\u00e1v\u011b u va\u0161\u00ed firmy v online prostoru, a to nejen jednou. P\u0159\u00edsp\u011bvek nahl\u00e9dne i do oblasti brandbuildingu, pomoc\u00ed kter\u00e9ho se va\u0161e zna\u010dka m\u016f\u017ee st\u00e1t lovebrand a sezn\u00e1m\u00ed v\u00e1s se z\u00e1sadn\u00edmi krit\u00e9rii, kter\u00e1 nesm\u00edte p\u0159i marketingov\u00e9 komunikaci podcenit, pokud v\u00e1m na z\u00e1kazn\u00edkovi z\u00e1le\u017e\u00ed a chcete, aby se vr\u00e1til. Na p\u0159\u00edkladech bude zhodnocen pozitivn\u00ed marketingov\u00fd p\u0159\u00edstup zna\u010dek i nepoda\u0159en\u00e9 proz\u00e1kaznick\u00e9 p\u0159\u00edstupy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159edn\u00e1\u0161ka p\u0159edstav\u00ed spot\u0159ebitelsk\u00e9 hledisko a motivaci koncov\u00e9ho z\u00e1kazn\u00edka nakoupit pr\u00e1v\u011b u va\u0161\u00ed firmy v online prostoru, a to nejen jednou. P\u0159\u00edsp\u011bvek nahl\u00e9dne i do oblasti brandbuildingu, pomoc\u00ed kter\u00e9ho se va\u0161e zna\u010dka m\u016f\u017ee st\u00e1t lovebrand a sezn\u00e1m\u00ed v\u00e1s se z\u00e1sadn\u00edmi krit\u00e9rii, kter\u00e1 nesm\u00edte p\u0159i marketingov\u00e9 komunikaci podcenit, pokud v\u00e1m na z\u00e1kazn\u00edkovi z\u00e1le\u017e\u00ed a chcete, aby se &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/brno.wordcamp.org\/2018\/session\/potreba-zakaznika-vs-perspektiva-firmy-proc-budu-vas-zakaznik\/\" class=\"more-link\">Pokra\u010dovat ve \u010dten\u00ed<span class=\"screen-reader-text\"> &#8222;Pot\u0159eba z\u00e1kazn\u00edka vs. perspektiva firmy. Pro\u010d budu v\u00e1\u0161 z\u00e1kazn\u00edk?&#8220;<\/span><\/a><\/p>\n","protected":false},"author":15814277,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1540039200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[618],"footnotes":""},"session_track":[1251755],"session_category":[],"class_list":["post-646","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-poslucharna-d182"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9Qqjj-aq","session_date_time":{"date":"20 \u0159\u00edjna, 2018","time":"14:40"},"session_speakers":[{"id":"618","slug":"ludmila-navratilova","name":"Ludmila Navr\u00e1tilov\u00e1","link":"https:\/\/brno.wordcamp.org\/2018\/speaker\/ludmila-navratilova\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/brno.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brno.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/brno.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2018\/wp-json\/wp\/v2\/users\/15814277"}],"version-history":[{"count":2,"href":"https:\/\/brno.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/646\/revisions"}],"predecessor-version":[{"id":866,"href":"https:\/\/brno.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/646\/revisions\/866"}],"speakers":[{"embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/618"}],"wp:attachment":[{"href":"https:\/\/brno.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=646"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=646"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}