{"id":1452,"date":"2017-10-12T17:35:30","date_gmt":"2017-10-12T15:35:30","guid":{"rendered":"https:\/\/2017.brno.wordcamp.org\/?p=1452"},"modified":"2017-10-12T17:59:21","modified_gmt":"2017-10-12T15:59:21","slug":"katarina-novotna-google-tag-manager-povazujem-za-nastroj-hodny-zlata","status":"publish","type":"post","link":"https:\/\/brno.wordcamp.org\/2017\/katarina-novotna-google-tag-manager-povazujem-za-nastroj-hodny-zlata\/","title":{"rendered":"Katar\u00edna Novotn\u00e1: Google Tag Manager pova\u017eujem za n\u00e1stroj hodn\u00fd zlata"},"content":{"rendered":"<p>\u0158\u00edk\u00e1 o sob\u011b, \u017ee bez internetu dok\u00e1\u017ee p\u0159e\u017e\u00edt max. 3 dny. Pro\u010d miluje Google Tag Manager a jak se stala jednou z nejaktivn\u011bj\u0161\u00edch tv\u00e1\u0159\u00ed slovensk\u00e9 WordPress komunity?<\/p>\n<p><!--more--><\/p>\n<p><em>Po\u0159\u00e1d\u00e1 WordCamp Bratislava a bratislavsk\u00e9 meetupy, pracuje jako affiliate manager v s\u00edt<\/em><em>i\u00a0<a href=\"https:\/\/www.dognet.sk\/\">Dognet<\/a>, ve voln\u00e9m \u010dase tvo\u0159\u00ed weby, bloguje na\u00a0<a href=\"http:\/\/xkatka.sk\/\">xkatka.sk<\/a>\u00a0a star\u00e1 se o sv\u016fj eshop\u00a0<a href=\"https:\/\/vejare.sk\/\">Vejare.sk<\/a>.<\/em><\/p>\n<p><b>Jak se jemn\u00e9 d\u011bv\u010de jako jsi ty dostane k pr\u00e1ci na webech k pr\u00e1ci na online projektech?<\/b><\/p>\n<p><span style=\"font-weight: 400\">Ur\u010dite sa nerad\u00edm do kateg\u00f3rie \u201ejemn\u00e9 d\u011bv\u010de\u201c \ud83d\ude0a<\/span><\/p>\n<p><span style=\"font-weight: 400\">Patr\u00edm do gener\u00e1cie, ktor\u00e1 vyrastala pri po\u010d\u00edta\u010di a nie na ihrisku. Moje pl\u00e1ny \u00eds\u0165 na stredn\u00fa elektrotechnick\u00fa zmarila moja mama, ktor\u00e1 mi nepodp\u00edsala prihl\u00e1\u0161ku. Myslela si, \u017ee ma informatika prestane bavi\u0165 \ud83d\ude00<\/span><\/p>\n<p><span style=\"font-weight: 400\">Na v\u00fd\u0161ke ma najviac bavili n\u00edzko\u00farov\u0148ov\u00e9 jazyky (Assembler, C). Ale s t\u00fdm si \u010dlovek robotu \u013eahko nen\u00e1jde a tak som za\u010dala s PHP a JavaScript. Pre svoj prv\u00fd blog som si vybrala WordPress.com. Nesk\u00f4r som objavila ORG verziu a za\u010dala sa p\u00edsa\u0165 nov\u00e1 kapitola m\u00f4jho \u017eivota s WordPress.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Po\u010das \u0161t\u00fadia na v\u00fd\u0161ke som si dala polroka pauzu a z odvodovo-pr\u00e1vnych d\u00f4vodov som musela by\u0165 zamestnan\u00e1. Nast\u00fapila som na st\u00e1\u017e do ui42 a o 2 mesiace bol zo m\u0148a eCommerce mana\u017e\u00e9r. Objavila som kr\u00e1sy online marketingu, ktor\u00e9 obdivujem do dnes. Sem-tam som vytvorila aj nejak\u00fa webov\u00fa str\u00e1nku, av\u0161ak typick\u00e9 klientsk\u00e9 weby u\u017e z\u00e1sadne odmietam. Som \u010dlovek technick\u00fd a komunik\u00e1cia s klientom doslova ma ni\u010d\u00ed. Trvalo mi 3 roky k\u00fdm som to zistila a st\u00e1lo ma to ve\u013ea nervov. A\u017e potom si \u010dlovek uvedom\u00ed ak\u00fa hodnotu m\u00e1 Projekt Manager \ud83d\ude00<\/span><\/p>\n<p><span style=\"font-weight: 400\">Aktu\u00e1lne sa u\u017e 2 roky star\u00e1m o najv\u00e4\u010d\u0161iu slovensk\u00fa affiliate sie\u0165<\/span><a href=\"http:\/\/dognet.sk\/\"> <span style=\"font-weight: 400\">Dognet<\/span><\/a><span style=\"font-weight: 400\">, kde m\u00e1m mo\u017enos\u0165 naplno uk\u00e1za\u0165 svoje technick\u00e9 aj marketingov\u00e9 znalosti. V\u00e4\u010d\u0161ina na\u0161ich affiliate publisherov m\u00e1 weby na WordPress a vedia, \u017ee sa na m\u0148a m\u00f4\u017eu obr\u00e1ti\u0165 aj s technick\u00fdmi probl\u00e9mami.<\/span><\/p>\n<p><b>Pro\u010d\u00edtal jsem si tv\u016fj blog:<\/b><a href=\"http:\/\/xkatka.sk\/\"> <b>http:\/\/xkatka.sk<\/b><\/a><b> a do\u010detl se, \u017ee jsi takov\u00fd univers\u00e1ln\u00ed It\u010dk\u00e1r. Co t\u011b z toho <\/b> <b>v\u0161eho bav\u00ed nejv\u00edce?<\/b><\/p>\n<p><span style=\"font-weight: 400\">Diev\u010da na v\u0161etko \u2013 to som ja \ud83d\ude0a<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u0164a\u017eko poveda\u0165 \u010do ma bav\u00ed najviac. Ka\u017ed\u00fd t\u00fd\u017ede\u0148 je to nie\u010do in\u00e9, asi aj preto som tak\u00fd multitool.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Najrad\u0161ej p\u00ed\u0161em recenzie s hatersk\u00fdm n\u00e1dychom. M\u00f4j najob\u013e\u00fabenej\u0161\u00ed \u010dl\u00e1nok je<\/span><a href=\"http:\/\/xkatka.sk\/recenzia-otestovala-som-magio-go\/\"> <span style=\"font-weight: 400\">recenzia na Magio Go<\/span><\/a><span style=\"font-weight: 400\">. T\u00e1to recenzia v\u00e1s ubezpe\u010d\u00ed, \u017ee nie som \u201ejemn\u00e9 d\u011bv\u010de\u201c.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Na blogu n\u00e1jdete aj \u010dl\u00e1nky o ma\u010dk\u00e1ch \u010di soylentoch (jedlo v pr\u00e1\u0161ku).<\/span><\/p>\n<p><b>V posledn\u00edch m\u011bs\u00edc\u00edch se hodn\u011b v\u011bnuje\u0161 GTM. M\u016f\u017ee\u0161 n\u00e1m \u0159\u00edct pro\u010d?<\/b><\/p>\n<p><span style=\"font-weight: 400\">Google Tag Manager (GTM) pova\u017eujem za n\u00e1stroj hodn\u00fd zlata. Kto ho e\u0161te nepozn\u00e1, mal by sa s n\u00edm r\u00fdchlo zozn\u00e1mi\u0165.<\/span><\/p>\n<p><span style=\"font-weight: 400\">V\u0161etko, \u010do treba trackova\u0165, jednoducho implementujete cez GTM. \u010ci je to Google Analytics, Facebook pixel, Adwords remarketing alebo aj vlastn\u00e9 k\u00f3dy, callbacky, online chat, hoci\u010do. \u017diadne vkladanie do k\u00f3du webu, \u017eiadne \u010dakanie na developera. Aj market\u00e9r bez k\u00f3dersk\u00fdch znalost\u00ed vie nasadi\u0165 takmer ak\u00fdko\u013evek k\u00f3d (HTML, JS) na web cez GTM.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Viackr\u00e1t som videla ako niekto vlo\u017eil tracking priamo do pluginu WooCommerce a potom sa divil, \u017ee po aktualiz\u00e1cii to zmizlo. S GTM m\u00e1te v\u0161etko preh\u013eadne na jednom mieste a aktualiz\u00e1cia WP \u010di WooCommerce to nijako neohroz\u00ed.<\/span><\/p>\n<p><b>Jsi hodn\u011b vid\u011bna ve slovensk\u00e9 WordPress komunit\u011b. Co t\u011b k tomuto vede?<\/b><\/p>\n<p><span style=\"font-weight: 400\">Jedn\u00e9ho kr\u00e1sneho ve\u010dera som sa z\u00fa\u010dastnila WordPress meetupu v Bratislave a na \u010fal\u0161om meetupe som u\u017e pri\u0161la so svojou prvou predn\u00e1\u0161kou. Bola stra\u0161n\u00e1, ale niekde som za\u010da\u0165 musela \ud83d\ude00<\/span><\/p>\n<p><span style=\"font-weight: 400\">Veci potom nabrali r\u00fdchly sp\u00e1d. P\u00f4vodn\u00fd zakladate\u013e a organiz\u00e1tor meetupov, Peter Nem\u010dok, povedal \u017ee na to u\u017e nem\u00e1 \u010das. Tak sa zo m\u0148a stal organiz\u00e1tor WP BA meetupov. Nesk\u00f4r sa ku mne pridal Karol V\u00f6r\u00f6s.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Firma Webikon, ktor\u00fa Peter Nem\u010dok zalo\u017eil, bola taktie\u017e organiz\u00e1torom slovensk\u00fdch WordCampov. Av\u0161ak minul\u00fd rok sa stali spoluorganiz\u00e1tori WordCamp Europe a bratislavsk\u00e9mu WordCampu 2016 sa nemal kto venova\u0165. Ujali sme sa toho a u\u017e m\u00e1m za sebou aj \u00faspe\u0161n\u00fd<\/span><a href=\"https:\/\/2017.bratislava.wordcamp.org\/\"> <span style=\"font-weight: 400\">WordCamp Bratislava 2017<\/span><\/a><span style=\"font-weight: 400\">. Aj ke\u010f sme v organiz\u00e1torskom t\u00edme boli nakoniec len \u0161tyria, zvl\u00e1dli sme to. Pomaly u\u017e za\u010d\u00edname s pr\u00edpravami na 2018 \ud83d\ude09<\/span><\/p>\n<p><b>Co se ti v posledn\u00ed dob\u011b nejv\u00edc povedlo?<\/b><\/p>\n<p><span style=\"font-weight: 400\">Vybavi\u0165 hypot\u00e9ku na byt. Uprata\u0165 si skri\u0148u a vyhodi\u0165 70% oble\u010denia. Trhn\u00fa\u0165 rekord v dvoch escape roomoch. Vy\u010disti\u0165 inbox. \u010ci tak\u00e1 nebola ot\u00e1zka? \ud83d\ude00<\/span><\/p>\n<p><span style=\"font-weight: 400\">Mysl\u00edm si, \u017ee m\u00f4j talk o WooCommerce na poslednom WP meetupe v Bratislave sa mi fakt podaril. Presved\u010dte sa sami \u2013 <a href=\"https:\/\/www.youtube.com\/watch?v=8JAJ0azwBSM\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/watch?v=8JAJ0azwBSM<\/a><\/span><\/p>\n<p><b>Na co se do Brna nejv\u00edc t\u011b\u0161\u00ed\u0161?<\/b><\/p>\n<p><span style=\"font-weight: 400\">M\u00e1m rados\u0165, ke\u010f vid\u00edm vznika\u0165 nov\u00e9 WordCampy. Te\u0161\u00edm sa, \u017ee budem s\u00fa\u010das\u0165ou prv\u00e9ho WordCampu v Brne. D\u00fafam, \u017ee ma prekvap\u00edte nie\u010d\u00edm nov\u00fdm, \u010do budem m\u00f4c\u0165 skop\u00edrova\u0165 a prinies\u0165 na Slovensko.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A samozrejme sa te\u0161\u00edm na afterku ako v\u0161etci \ud83d\ude0a<\/span><\/p>\n<p><strong>Katka v\u00e1m na WordCampu uk\u00e1\u017ee p\u00e1r trik\u016f o tom, jak spr\u00e1vn\u011b nastavit dopravu na va\u0161ich WooCommerce eshopech.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0158\u00edk\u00e1 o sob\u011b, \u017ee bez internetu dok\u00e1\u017ee p\u0159e\u017e\u00edt max. 3 dny. Pro\u010d miluje Google Tag Manager a jak se stala jednou z nejaktivn\u011bj\u0161\u00edch tv\u00e1\u0159\u00ed slovensk\u00e9 WordPress komunity?<\/p>\n","protected":false},"author":14905384,"featured_media":1454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1079852],"tags":[],"class_list":["post-1452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rozhovory-se-spikry"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/brno.wordcamp.org\/2017\/files\/2017\/10\/katka-novotna.jpg?fit=1500%2C1001&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8K0Xj-nq","_links":{"self":[{"href":"https:\/\/brno.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/1452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brno.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brno.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/14905384"}],"replies":[{"embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2017\/wp-json\/wp\/v2\/comments?post=1452"}],"version-history":[{"count":6,"href":"https:\/\/brno.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/1452\/revisions"}],"predecessor-version":[{"id":1460,"href":"https:\/\/brno.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/1452\/revisions\/1460"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2017\/wp-json\/wp\/v2\/media\/1454"}],"wp:attachment":[{"href":"https:\/\/brno.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=1452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2017\/wp-json\/wp\/v2\/categories?post=1452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2017\/wp-json\/wp\/v2\/tags?post=1452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}