{"id":1332,"date":"2017-10-03T16:43:29","date_gmt":"2017-10-03T14:43:29","guid":{"rendered":"https:\/\/2017.brno.wordcamp.org\/?p=1332"},"modified":"2017-10-03T17:27:52","modified_gmt":"2017-10-03T15:27:52","slug":"karol-voros-otvarat-eshop-s-vidinou-lahkeho-zarobku-je-iluzia","status":"publish","type":"post","link":"https:\/\/brno.wordcamp.org\/2017\/karol-voros-otvarat-eshop-s-vidinou-lahkeho-zarobku-je-iluzia\/","title":{"rendered":"Karol V\u00f6r\u00f6s: Otv\u00e1ra\u0165 eshop s vidinou \u013eahk\u00e9ho z\u00e1robku je il\u00fazia"},"content":{"rendered":"

Karol pat\u0159\u00ed mezi nejaktivn\u011bj\u0161\u00ed lidi na slovensk\u00e9 WP sc\u00e9n\u011b. \u010cemu se te\u010f v\u011bnuje, co d\u011bl\u00e1 pro komunitu a jak\u00e9 m\u00e1 zku\u0161enosti s klienty a jejich eshopy?<\/span><\/p>\n

<\/p>\n

Karol se zam\u011b\u0159uje prim\u00e1rn\u011b na e-commerce weby a specializuje se zejm\u00e9na na WooCommerce a cel\u00fd jeho ekosyst\u00e9m. Nez\u0159\u00eddka ov\u0161em \u0159e\u0161\u00ed cel\u00fd firemn\u00ed marketing. Po\u0159\u00e1d\u00e1 WordCamp Bratislava i pravideln\u00e9 meetupy a je tak\u00e9 General Translation Editorem slovensk\u00e9 lokalizace.<\/span><\/em><\/p>\n

Jak jsi se v\u016fbec dostal k\u00a0web\u016fm a k\u00a0internetu? Co t\u011b k\u00a0tomu vedlo?<\/b><\/p>\n

Za\u010d\u00ednal som v \u0161kolsk\u00fdch \u010dasoch – mal som doma po\u010d\u00edta\u010d a hr\u00e1val som na \u0148om hry. S roz\u0161irovan\u00edm internetov\u00e9ho pripojenia som sa nesk\u00f4r pripojil aj ja. V tej dobe som sa ale venoval sk\u00f4r hardware, skladal som po\u010d\u00edta\u010de. No a pre dnes u\u017e neexistuj\u00faci po\u010d\u00edta\u010dov\u00fd magaz\u00edn PC SPACE som moderoval <\/span>diskusn\u00e9 f\u00f3rum na ich webe. T\u00fdm to za\u010dalo na v\u00e4\u010d\u0161ej \u00farovni. <\/span><\/p>\n

K WordPress som si na\u0161iel cestu a\u017e v roku 2009, ke\u010f som pracoval na helpdesku slovensk\u00e9ho hostingu Webglobe – Yegon, vtedy e\u0161te samostatne Webglobe.<\/span><\/p>\n

V\u00edm, \u017ee toho m\u00e1\u0161 za sebou hodn\u011b. \u010cemu se te\u010f v\u011bnuje\u0161 nejv\u00edc?<\/b><\/p>\n

Aktu\u00e1lne sa venujem prim\u00e1rne svojim projektom. S mojou sestrou m\u00e1me v Bratislave \u0161t\u00fadio pre tehotn\u00e9 GraviFit<\/a>, tu sa venujem marketingu a prev\u00e1dzke webu. Ten je jednou z mojich najlep\u0161\u00edch pr\u00e1c a patr\u00ed medzi TOP WooCommerce weby na Slovensku. <\/span><\/p>\n

Popri tom ob\u010das nie\u010do nap\u00ed\u0161em na svojom blogu kavoros.sk<\/a>. V r\u00e1mci WordPress komunity aktu\u00e1lne chyst\u00e1m slovensk\u00fa verziu medzin\u00e1rodn\u00e9ho WPTranslationDay. D\u00fafam, \u017ee budete pracova\u0165 aj vy na \u010deskom preklade \ud83d\ude09<\/span><\/p>\n

S trochou nads\u00e1zky sa d\u00e1 \u0159\u00edct, \u017ee s eshopama sa u n\u00e1s posledn\u00ed dobou roztrhl pytel. Ka\u017ed\u00fd druh\u00fd podnikatel si chce ud\u011blat eshop s vidinou relativn\u011b lehk\u00e9ho v\u00fdd\u011blku. Maj\u00ed v\u0161ichni \u0161anci usp\u011bt? Co je z\u00e1kladn\u00edm p\u0159edpokladem \u00fasp\u011b\u0161n\u00e9ho eshopu?<\/b><\/p>\n

\u0160ancu uspie\u0165 m\u00e1 samozrejme ka\u017ed\u00fd, no otv\u00e1ra\u0165 e-shop s vidinou \u013eahk\u00e9ho z\u00e1robku je il\u00fazia. Z\u00e1kladom \u00faspechu je pre m\u0148a produkt a dobr\u00e1 sk\u00fasenos\u0165 so zna\u010dkou – skvel\u00fd n\u00e1kupn\u00fd proces, podmienky n\u00e1kupu a nejak\u00e1 pridan\u00e1 hodnota samozrejme.<\/span><\/p>\n

O \u010dem n\u00e1m na WordCamp\u00a0Brno bude\u0161 p\u0159edn\u00e1\u0161et?<\/b><\/p>\n

WooCommerce a jeho implement\u00e1cia, analytick\u00e9 n\u00e1stroje a sledovanie z\u00e1kladn\u00fdch metr\u00edk. Budeme sa bavi\u0165 o Google Tag Manageri, budeme rie\u0161i\u0165 samotn\u00e9 GA, facebookov\u00fd pixel, ako sledova\u0165 konverzie, ako na to nadviaza\u0165 reklamy a ostatn\u00e9 analytick\u00e9 n\u00e1stroje.<\/span><\/p>\n

Jak moc zdatn\u00ed jsou obvykle tv\u00ed klienti v sledovan\u00ed metrik na jeich webech, ne\u017e s nimi za\u010dne\u0161 spolupracovat?<\/b><\/p>\n

V\u00e4\u010d\u0161ina z nich pozn\u00e1 Google Analytics a maj\u00fa ich nastaven\u00e9 na svoj web. V drvivej v\u00e4\u010d\u0161ine s nimi ale akt\u00edvnej\u0161ie nepracuj\u00fa. Sleduj\u00fa maxim\u00e1lne celkov\u00fa n\u00e1v\u0161tevnos\u0165 \u010di konverzie. V\u00e4\u010d\u0161inou je tam ve\u013ek\u00fd priestor na zlep\u0161enie.<\/span><\/p>\n

Co t\u011b motivuje b\u00fdt speakerem?<\/b><\/p>\n

Pravdupovediac, r\u00e1d rozpr\u00e1vam! No samozrejme ver\u00edm, \u017ee dok\u00e1\u017eem by\u0165 \u013eu\u010fom n\u00e1pomocn\u00fd. Ke\u010f si spomeniem na svoje za\u010diatky, na tak\u00fdchto konferenci\u00e1ch som sa v\u017edy podozvedal nov\u00e9 veci. Pr\u00edde mi fajn v tom syst\u00e9me pokra\u010dova\u0165 a by\u0165 na druhej strane, ak m\u00e1m mo\u017enos\u0165. Vn\u00edmam to ako jeden z hlavn\u00fdch pilierov komunity. <\/span><\/p>\n

Na WordCamp Brno v\u00e1m Karol prozrad\u00ed jak efektivn\u011b sledovat aktivitu u\u017eivatel\u016f na va\u0161em WooCommerce eshopu a z\u00edskavat tak neoceniteln\u00e9 \u00fadaje, kter\u00e9 v\u00e1m umo\u017en\u00ed zlep\u0161it va\u0161e podnik\u00e1n\u00ed.<\/i><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Karol pat\u0159\u00ed mezi nejaktivn\u011bj\u0161\u00ed lidi na slovensk\u00e9 WP sc\u00e9n\u011b. \u010cemu se te\u010f v\u011bnuje, co d\u011bl\u00e1 pro komunitu a jak\u00e9 m\u00e1 zku\u0161enosti s klienty a jejich eshopy?<\/p>\n","protected":false},"author":14905384,"featured_media":1333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1079852],"tags":[],"class_list":["post-1332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rozhovory-se-spikry"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/brno.wordcamp.org\/2017\/files\/2017\/10\/karol-voros-e1507041789966.jpg?fit=720%2C480&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8K0Xj-lu","_links":{"self":[{"href":"https:\/\/brno.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/1332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brno.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brno.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/14905384"}],"replies":[{"embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2017\/wp-json\/wp\/v2\/comments?post=1332"}],"version-history":[{"count":4,"href":"https:\/\/brno.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/1332\/revisions"}],"predecessor-version":[{"id":1337,"href":"https:\/\/brno.wordcamp.org\/2017\/wp-json\/wp\/v2\/posts\/1332\/revisions\/1337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2017\/wp-json\/wp\/v2\/media\/1333"}],"wp:attachment":[{"href":"https:\/\/brno.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=1332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2017\/wp-json\/wp\/v2\/categories?post=1332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brno.wordcamp.org\/2017\/wp-json\/wp\/v2\/tags?post=1332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}